Marsha Friedman

Here's the situation. You have a great product and YOU know it. But just like the "better mousetrap," it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering.

Why 90 Percent of Your Public Relations Campaign's Success Can Be Locked Up In The Hiring Process

When people think about PR, they generally think of a costly practice with limited results. But there is another side to public relations that is not only cost-effective, but also results driven.

Still, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that's frozen or cut completely. To bean counters, it's an easy choice. Because it's impossible to track the impact of PR in strict accounting terms they consider it difficult to quantify PR expenditures.

The recent economic downturn is hurting companies nationwide. Learn in this article about a cost-effective alternative to advertising which can save your business.

Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how!

If you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very difficult. Here we will share 4 top tips to getting talk radio show hosts interested in talking to you about your book.

If you are an author with a new book then you probably have already considered an author tour to get the word out about your book. If you want to promote your book properly during your author tour, here are 5 tips on how to do it!

Here are 10 awesome tips to finding the best company to help promote your book to promote your profile and book sales.

When it comes to talk radio public relations and publicity, every station is important to the success of your campaign. Read on to find out why...