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Marsha Friedman, CEO of publicity firm EMSI, is a radio personality, speaker and publicity expert. If you would like to receive Marsha Friedman's free EBOOK “50 Tips To Becoming a Great Guest On Talk Radio” please visit http://www.emsincorporated.com
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 Is it News or is it Spin?How to Develop a News Hook for Your News Release How to Hire a PR FirmWhy 90 Percent of Your Public Relations Campaign's Success Can Be Locked Up In The Hiring Process How to Get Good PR Without the Big RetainersWhen people think about PR, they generally think of a costly practice with limited results. But there is another side to public relations that is not only cost-effective, but also results driven. Spin Your Dwindling Advertising Budget Into a PR DynamoStill, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that's frozen or cut completely. To bean counters, it's an easy choice. Because it's impossible to track the impact of PR in strict accounting terms they consider it difficult to quantify PR expenditures. How to Get on OprahIf you are currently looking to promote your product on television, you surely understand the value of being a guest on the Oprah Winfrey Show. But do you know how to get booked on Oprah? Read this article and find out more! Economic Downturn Slices Corporate Marketing BudgetsThe recent economic downturn is hurting companies nationwide. Learn in this article about a cost-effective alternative to advertising which can save your business. Is Your Book Targeting Both Genders?If you are trying to create sales for your book, are you also making sure that your promotional campaign is hitting both men and women? Read on if you would like to learn more about this topic. Have You Started Work on Your Fall Book Promotion Yet?Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how! Four Tips To Get Talk Radio Hosts Interested in Your BookIf you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very difficult. Here we will share 4 top tips to getting talk radio show hosts interested in talking to you about your book. 2 Quick Tips to Great Press ReleasesIf you are struggling to get the media interested in your press release, here are two surefire ways to bump up the quality of your releases today!
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