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 Search Advertising’s Share in Total Internet Advertising Revenue Increases for the First Half 2009Search advertising revenue share increased 1.7% in the total Internet advertising in first six months of 2009, when compared to the first half of 2008. US Advertising Expenditures for First Half Of 2009Recently TNS media intelligence released a report on total US advertising expenditures during first half of 2009. According to the report, US advertising expenditures declined by 14.3% for the first half of 2009 over the same period in 2008 and reached $60.87 billion. US Advertising Expenditures for First Half Of 2009Recently TNS media intelligence released a report on total US advertising expenditures during first half of 2009. According to the report, US advertising expenditures declined by 14.3% for the first half of 2009 over the same period in 2008 and reached $60.87 billion. US Advertising Expenditures for First Half Of 2009Recently TNS media intelligence released a report on total US advertising expenditures during first half of 2009. According to the report, US advertising expenditures declined by 14.3% for the first half of 2009 over the same period in 2008 and reached $60.87 billion. Decreased Traditional Newspaper Readership, Increased Online AdvertisingInternet has become a major news source for any kind of news from anywhere in the world in any language. Online news versions are easy to surf and readers can get the required news just by a click besides access to various reliable sources that is not possible with traditional newspapers. Broadband Usage Yields $32 Billion Net Benefits To The ConsumersBroadband usage yielded $32 billion net benefits to the consumers in 2008, which increased from $20 billion in 2005. According to Compass Lexecon, this increase illustrates that American households are reaping benefits in many broadband enabled areas such as education, health, work, news, entertainment and civic affairs. Broadband Usage Yields $32 Billion Net Benefits To The ConsumersBroadband usage yielded $32 billion net benefits to the consumers in 2008, which increased from $20 billion in 2005. According to Compass Lexecon, this increase illustrates that American households are reaping benefits in many broadband enabled areas such as education, health, work, news, entertainment and civic affairs. Online Customers Believe Word Of Mouth More Than Traditional Advertising‘Online recommendations’ are becoming one of the trusted forms of advertising for a major section of online customers. According to Nielsen, 70% of the people surveyed globally said that they trust ‘Consumer opinions posted online’. More over, 90% said they trust ‘Recommendations of people they know’. How Online Desk Research Is Better Than Traditional Research?The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive market research provides insights to marketers on target markets and customer segments. Search Traffic From Paid Listings Declines 26%Paid search took a hit in April 2009, with a decline of 26% in its search traffic share. Recent report from Hitwise shows that search traffic from paid listings is not in pace with the overall search traffic.
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