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 Tips For Creating An Effective BlogThe Easy and Inexpensive Access to the Blogging Has Made it a Popular Online Activity. Blogging Has Many Purposes Such as Expressing Views and Opinions, Earn Money, Informative, Corporate Blogging Etc. This Resulted in the Creation of Millions of Blogs on the Internet. Managing A Corporate BlogMany organizations are evaluating the online presence through blogs. Corporate blogging is a low cost alternative against traditional marketing strategies. The main advantage of corporate blogging is to help companies in strengthening relationships with targeted group of audience. SEO is the Best Marketing Practice in a Recession TimeDuring recession time, businesses are very careful in balancing both the business existence and as well as business growth. Many companies tighten their marketing budgets to minimize the wastage of the funds. From Information Scarcity to Information AbundanceInformation abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc. 77% of Total Internet Users Viewed Online Videos in November 2008Online videos are becoming a part of daily routine and users are becoming more craving for them. According to comScore Report, 77% of total Internet users viewed online videos in November, 2008. 97.92 million Internet users viewed videos on Google sites in November, 2008. Google sites are leading with 40.3% market share of all videos viewed for the same period. More than 146 million Internet users watched an average of 87 videos per viewer in November, 2008. E-commerce Fraud Reached $3.6 Billion in 2007 and Set to Increase FurtherE-commerce fraud is becoming a more serious problem day by day. According to CyberSource Corp survey, losses due to e-commerce fraud reached $3.6 billion in the year 2007. 1.4% of online revenue of total online sales is lost due to E-commerce fraud. Merchants with online revenue about $5-$25 millions are more vulnerable to e-commerce frauds. Information Revolution Led by InternetInternet is referred to as the first technology that achieved a global scope. Now, there are zillions of web pages on Internet with lots of information, almost on anything. There are no restrictions to access general information on internet. Pre-purchase Research Drives Online TrafficIn the present globalized market situation, consumers are very much cautious about their purchasing decisions and they use different sources to find information about products and services. Internet serves as a major resource for consumers seeking advertising and shopping information regarding products and services. 50% Blog Readers Say “blogs Strongly Influences Purchasing Decisions”The number of blog readers is continuously increasing. The number of those who read blogs once in a month is increased by 300% over past few months according to Jupiter-Research. The research study “Harnessing the power of Blogs” reports that nearly 27% of total online population reads a blog at least once in a month and about 6% read everyday. 15.2% Increase in Online Advertising Revenue in First Quarter of 2008Online usage is increasing for both personal and professional activities as the technology is providing new dimensions towards passing the information and increase in revenues. According to IAB Report, in 2008 Internet advertising revenue increased by 15.2% when compared to first half of 2007. Online advertising revenue for the year 2007 was $21.2 billion.
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