Mary O'brien - Articles

The Road to Pay Per Click Keyword Success

Is it time to take your search engine marketing campaign to the next level? As I meet search marketers of all skill levels at Pay Per Click Summits (www.ppcsummit.com) around the world, everyone wants to know the secret to making the most money with Pay Per Click. You’ll want to read on to take advantage of some tested techniques to maximize your PPC investments. Read

By: Mary O'brien | 17/02/2008 | PPC Advertising

Direct Response Marketing and Search Engine Marketing (sem) Principles

SEM is just another form of direct response marketing and many of the same principles apply. Successful marketing messaging resonates with the intended audience and the same controls apply to search marketing campaigns. As Chairman for PPC Summits (ppcsummit.com), I talk with many online marketers and there is one common theme that seems to reoccur frequently... Read

By: Mary O'brien | 13/02/2008 | Online Promotion