MattAmbrose

Whilst being able to set your own hours and be able to work in your pyjamas sounds like a pipe dream, it is possible to achieve. But as with anything in life, it takes hard work and dedication to make it a success, because finding a steady stream of clients and earning enough to support yourself can be a challenge to start with. However, if you're ready to give it a go, here are some jobs which allow you to work from home:

Writing a high converting sales page is one of the most challenging tasks for copywriters because your success is directly linked to the number of people that buy or take action. But whether you're a freelance copywriter, internet marketer or small business owner, these landing page copywriting tips should help send your conversion rate in the right direction.

If you've ever spoken to an SEO consultant you'll know how they always bang on about how vital it is to your business' success to be on the first page of Google's search results. And they're not wrong. The only question is which keywords to target.

Copywriters regard the P.S. as the second most powerful element of a sales letter after the headline. A well written P.S. can dramatically improve response rates because they can encourage more people to read your letter and buy your product as a result.

The business world is dogged by terrible writing. Its brochures and websites filled with long vacuous sentences that fail to communicate, inspire or keep readers engaged. The problem is that the business world has grown up with writing that's focused on the company rather than the reader. They've been brainwashed into thinking that using impressive sounding words and phrases is the way business writing should sound.

Behavioural economics has grown in popularity as a way of understanding irrational human behaviour and finding ways of influencing people's actions. Here are 4 key principles of behavioural economics you might want to consider using in your copywriting and marketing:

Normally, when it comes to copywriting, the rule is to keep things simple. You want your writing to be understood by as many people as possible. But when you're trying to differentiate your product, and make it sound special, making your copywriting complex can be an effective tactic.

Conversational writing is an informal style that mirrors the way you talk. It's a popular way of writing on the web because it's easier for readers to connect with (than, say, the writing you'd find in an essay or textbook) and makes them feel comfortable.

People have the concentration spans of goldfish on the internet. So to keep them interested, the copywriting on your website needs to be light, easy to read and captivating.

What do you think is the most important element of a sales letter or an advert? Is it the body copy? The pictures? Or the call to action at the end? Well, as you might have already guessed, the most important element is (drum roll, please) the headline.