Matthew Loop 
Member since: Aug 19, 2009
Total live articles: 52
Dr. Matthew Loop has devoted the past several years to studying, integrating and successfully teaching insider social media and Web 2.0 internet marketing to chiropractors, entrepreneurs and other business professionals. Along the way, he has developed an international reputation as a top expert on the subject.
Matthew has an incredible ability to show others how they can easily tap into this cutting-edge, fresh marketing tidal wave to realize massive financial and business growth. While creating an impressive list of his own success in practice and in the entrepreneurial world, Matthew has prepared chiropractors and business owners for the “next generation” of communication and marketing that is virtually recession-proof.
His public speaking events are attending by thousands of chiropractors, high-achievers, and forward thinkers annually. Matthew is continuously happy and grateful to be able to share this life-changing information with all who come in contact with the time-tested, proven strategies he teaches on his blog and in his information products.
In the last year, there's been massive amount of buzz about how Facebook basically threw Google a curve-ball with the introduction, and recently huge popularity, of Facebook Ads. If you are not aware, there's a big fight going on between the #1 most visited site on the planet (Google) and the #2 most visited site mentioned above.
When even attempting to make the transition to marketing your practice online, you must first grasp a few basics of chiropractic internet marketing. Not having a firm understanding of how to position yourself the right way, can cost you big-time in the long-run. Here are some mistakes to avoid...
Last night as I was surfing around on Twitter and doing some reverse engineering, I ran across at least three accounts that were marketing chiropractic services to others locally. The problem was what they were doing in regards to their chiropractic marketing was blatant spam! What these chiropractors don't understand is that they are actually doing more harm than good. Here's why....
Chiropractic internet marketing with social media has gained a great deal of traction in the last year among chiropractors looking to marketing their clinics online in 2009 and beyond. Many doctors are seeing the benefits early on of building relationships in their community with social networks like Facebook, LinkedIn, and Twitter. Read more here....
Affiliate marketing for chiropractors is relatively new in the profession and hasn't caught on yet like it has within the general internet marketing community. That being said, there's an explosion and massive income shift that's going to happen this year that hundreds of chiropractors are going to be part of. Get the inside scoop here....
When trying to dominate your niche with video marketing, it is imperative not to make costly rookie mistakes like so many do. As many internet marketers are aware, Google can be an unpredictable beast sometimes but in other instances it can be very predictable. Such is the case with video marketing. If you follow the basic rules, you will be heavily rewarded with exposure and a lucrative income stream.
I can't believe it's already been three years since I introduced the chiropractic profession to Web 2.0 social media marketing. What first began as marketing on social networks like Myspace, YouTube, and Facebook, has expanded to encompass other integral and rapidly growing media outlets. If you were to take a snapshot at the growth of this Web 2.0 phenomenon back then and compare it now, it would appear like a virus that literally doubled every 24 hours.
When conversing with hundreds of chiropractors at business growth seminars I've spoken at over the past couple of years, it is apparent that many have been scammed by practice management consultants. The typical issue that I hear most often is that these "gurus" do not do what is promised and their marketing is very "black-hat" or deceptive. Truthfully, I don't have respect for people that need to mislead chiropractors or students to get them to join their agency.
When I've spoken at chiropractor seminars or homecomings, especially within the last two years, I've encountered loads of veteran doctors and recent graduates that have been victims of chiropractic coaching scams and bad practice management consulting. Usually, if it sounds too good to be true, then it probably is. I find that many DC's join these companies simply out of fear of failure.
I never thought I would see the day where the best type of chiropractic marketing is absolutely 100% free, but the day is finally here! With the invent of social media, the methods for acquiring new patients and monetizing your chiropractic practice have changed dramatically. It's never been easier to connect with a highly targeted demographic of the population like you can on social networks like YouTube, MySpace, Facebook, Friendster, etc.
Last night as I was surfing around on Twitter and doing some reverse engineering, I ran across at least three accounts that were marketing chiropractic services to others locally. The problem was what they were doing in regards to their chiropractic marketing was blatant spam! What these chiropractors don't understand is that they are actually doing more harm than good. Here's why....
Chiropractic internet marketing with social media has gained a great deal of traction in the last year among chiropractors looking to marketing their clinics online in 2009 and beyond. Many doctors are seeing the benefits early on of building relationships in their community with social networks like Facebook, LinkedIn, and Twitter. Read more here....
When even attempting to make the transition to marketing your practice online, you must first grasp a few basics of chiropractic internet marketing. Not having a firm understanding of how to position yourself the right way, can cost you big-time in the long-run. Here are some mistakes to avoid...
When chiropractors are starting to get into web 2.0 chiropractic marketing, they typically have a lot of questions about making videos and converting them. Here, I will lay down a blueprint that has worked really well for me in the past couple years so that you can get on the fast-track to success.
Affiliate marketing for chiropractors is relatively new in the profession and hasn't caught on yet like it has within the general internet marketing community. That being said, there's an explosion and massive income shift that's going to happen this year that hundreds of chiropractors are going to be part of. Get the inside scoop here....
Some common questions that frequently get asked from chiropractors venturing into chiropractic web 2.0 marketing is about the video production and conversion process. I'm going to outline an easy to understand blueprint that has worked very well and efficient for myself the past few years. Marketing chiropractic online doesn't have to be a headache like what some think. If you have the proper guidance, you can get your practice out there quickly and brand yourself far and beyond competitors.
There's been a tremendous amount of talk recently about how the internet has evolved into a chiropractic new patient powerhouse. This is simply because more and more people are getting online every day to do business and find professionals of all walks. If you understand basic and advanced strategies to position yourself properly in the virtual world then you'll be able to step in-front of the flood of traffic.
When I've spoken at chiropractor seminars or homecomings, especially within the last two years, I've encountered loads of veteran doctors and recent graduates that have been victims of chiropractic coaching scams and bad practice management consulting. Usually, if it sounds too good to be true, then it probably is. I find that many DC's join these companies simply out of fear of failure.
As the race to develop a viable solution to the world's renewable energy dilemma continues apace, the answer could lie beneath the waves. A recent announcement by a team of British scientists suggests affordable wave energy could be just years away.
Being the fact it's only just a few years old, Facebook has recently exploded in growth and substantially risen in the popularity ranks. Like other social networks and platforms, in no other place can you connect with so many highly-targeted people in so little time with your chiropractic marketing.
Last night as I was surfing around on Twitter and doing some reverse engineering, I ran across at least three accounts that were marketing chiropractic services to others locally. The problem was what they were doing in regards to their chiropractic marketing was blatant spam! What these chiropractors don't understand is that they are actually doing more harm than good. Here's why....
Solar power for homes is a great way to save money, while protecting the environment. It truly is rather ironic, when you consider how much time, effort, and money has been dedicated to acquiring more fossil fuel. The purchase of fuel from other countries, as well as the drilling for fuel domestically, has cost literally billions of dollars. Imagine if this time, effort, and money had been used to equip each home with solar power...
YouTube has literally taken the world by storm in only a couple short years. Everyone is watching it and creating videos in hopes that one of their endeavors will become the next viral phenomenon. This is also the reason why so many businesses are using YouTube and other video outlets for their video marketing campaigns. This being said, there is one sector that is barely touching the video marketing world and it's the chiropractic profession!
We've all heard the saying, "Don't put all your eggs in one basket." Yet, it amazes me just how much I see this done within the chiropractic marketing and the profession as a whole. Far too many times I see chiropractors buying expensive media slots in the newspaper or on TV that are yielding mediocre results. It's almost like these media sharks are feasting on "hope," as the DC's that I come into contact regularly with think they've just purchased a winning lottery ticket or something.
Have you ever thought about putting solar power in your home, yet don't know where to begin? More people everyday are asking this question as energy costs are going through the roof. Do it yourself solar power kits are actually readily available, simple to install, and have the potential to save you thousands each year.
There are numerous different ways to market your practice successfully and get floods of new patients from the internet in 2009. The social media explosion has given rise to chiropractic blog marketing and it appears to be really taking the profession by storm. This is because people have a natural voyeuristic tendency and like to peer into others lives. They are on a constant search for information and blogs are a phenomenal way to obtain that information.
If you currently have a chiropractic website and it's not producing new patients or sales from information products that you have, you are not alone. In fact 90% of chiropractors that have websites, don't know the first thing about driving massive amounts of visitors (traffic) to them to get new patients. Typically they are promised by their webmaster that after the site is created, the flood-gates will open and they will begin to get noticed by people in the community.
When it comes to chiropractic marketing online, there's been a massive shift that's occurred in the last two years by chiropractors worldwide. More and more are flocking to the vast, largely untapped medium of the internet to acquire floods of new patients. Be warned though, there is a correct way to promote your practice in the new Web 2.0 age and an incorrect way. Making certain mistakes that 95% of newbies online make will damage your reputation and cause you to be left out in the cold rather quickly.
We all know that chiropractic testimonials from patients can be very powerful at generating massive amounts of referrals. Not to mention it doesn't cost the doctor any money. This being said, I want to encourage every chiropractor to begin to build a library of chiropractic video testimonials for their practice! Many times it's very simple and easy to get them and patients that have been helped typically cannot wait to share their story with others.
I never thought I would see the day where the best type of chiropractic marketing is absolutely 100% free, but the day is finally here! With the invent of social media, the methods for acquiring new patients and monetizing your chiropractic practice have changed dramatically. It's never been easier to connect with a highly targeted demographic of the population like you can on social networks like YouTube, MySpace, Facebook, Friendster, etc.
