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Matthew Loop - ArticlesInternet Marketer / Chiropractor / Pro Speaker / CEO of DCincome, the #1 expert in chiropractic Web 2.0 / Social Media new patient generation.
Chiropractic Internet Marketing MistakesWhen even attempting to make the transition to marketing your practice online, you must first grasp a few basics of chiropractic internet marketing. Not having a firm understanding of how to position yourself the right way, can cost you big-time in the long-run. Here are some mistakes to avoid... Marketing Chiropractic With Social Media - Before you Try, Read ThisLast night as I was surfing around on Twitter and doing some reverse engineering, I ran across at least three accounts that were marketing chiropractic services to others locally. The problem was what they were doing in regards to their chiropractic marketing was blatant spam! What these chiropractors don't understand is that they are actually doing more harm than good. Here's why.... Chiropractic Internet Marketing - Social Networking TipsChiropractic internet marketing with social media has gained a great deal of traction in the last year among chiropractors looking to marketing their clinics online in 2009 and beyond. Many doctors are seeing the benefits early on of building relationships in their community with social networks like Facebook, LinkedIn, and Twitter. Read more here.... Affiliate Marketing for ChiropractorsAffiliate marketing for chiropractors is relatively new in the profession and hasn't caught on yet like it has within the general internet marketing community. That being said, there's an explosion and massive income shift that's going to happen this year that hundreds of chiropractors are going to be part of. Get the inside scoop here.... How to Dominate Your Competition With Video MarketingWhen trying to dominate your niche with video marketing, it is imperative not to make costly rookie mistakes like so many do. As many internet marketers are aware, Google can be an unpredictable beast sometimes but in other instances it can be very predictable. Such is the case with video marketing. If you follow the basic rules, you will be heavily rewarded with exposure and a lucrative income stream. Chiropractic Marketing - The Recession-Proof Web 2.0 GoldmineI can't believe it's already been three years since I introduced the chiropractic profession to Web 2.0 social media marketing. What first began as marketing on social networks like Myspace, YouTube, and Facebook, has expanded to encompass other integral and rapidly growing media outlets. If you were to take a snapshot at the growth of this Web 2.0 phenomenon back then and compare it now, it would appear like a virus that literally doubled every 24 hours. Chiropractic Consultant WarningWhen conversing with hundreds of chiropractors at business growth seminars I've spoken at over the past couple of years, it is apparent that many have been scammed by practice management consultants. The typical issue that I hear most often is that these "gurus" do not do what is promised and their marketing is very "black-hat" or deceptive. Truthfully, I don't have respect for people that need to mislead chiropractors or students to get them to join their agency. Chiropractic Coaching Fraud AlertWhen I've spoken at chiropractor seminars or homecomings, especially within the last two years, I've encountered loads of veteran doctors and recent graduates that have been victims of chiropractic coaching scams and bad practice management consulting. Usually, if it sounds too good to be true, then it probably is. I find that many DC's join these companies simply out of fear of failure. Free Chiropractic MarketingI never thought I would see the day where the best type of chiropractic marketing is absolutely 100% free, but the day is finally here! With the invent of social media, the methods for acquiring new patients and monetizing your chiropractic practice have changed dramatically. It's never been easier to connect with a highly targeted demographic of the population like you can on social networks like YouTube, MySpace, Facebook, Friendster, etc. Chiropractic Website Marketing WarningIf you currently have a chiropractic website and it's not producing new patients or sales from information products that you have, you are not alone. In fact 90% of chiropractors that have websites, don't know the first thing about driving massive amounts of visitors (traffic) to them to get new patients. Typically they are promised by their webmaster that after the site is created, the flood-gates will open and they will begin to get noticed by people in the community.
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