Meaghan Fitzgerald

The recent government funding cuts for the arts has been a shocking blow to British culture and events industry. Across the UK, galleries, museums and theatre are struggling - so how can we use clever online marketing and social media to combat this problem?

While there are numerous guides to email marketing, we've distilled some of the top tips for an effective email campaign into a top seven list. Before you're planning any email marketing, especially around the holidays, be sure to follow the tips on the list below.

Mobile marketing can be one of the most rewarding channels of promotion, putting marketers and event promoters in touch with people while they are on the go, out and about, and potentially looking for things to do in their area. So if you're ready to get started with a mobile campaign, here are five top tips to keep in mind when building a marketing strategy.

So it's the week before the event and you're panicking about selling out. Take a deep breath. While you should continue to use your normal promotional channels such as email, flyering, Facebook and free listings sites to boost event awareness, we've also got seven top tips for last minute event promotion.

Click data is an important way to see how effective your social media promotions are - more clicks means more visibility and obviously more traffic to the destination site. Here are some tips for making the most of bit.ly and gaining insights from the click data it provides.

Event listings websites form an important part of any event marketing strategy. This article describes best practices and some resources for making the most of event listing sites when marketing and promoting an event.