Mel White
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Mel White, Classic Exhibits Inc. Submitted by permission by Mr. Joseph Coupal, a 25-year professional marketer representing multiple consumer market segments. Mr. Coupal promotes the offerings of The Exhibit Source, a Newton, Ma based agency and world-wide specialist in providing a complete selection of event and trade show exhibit solutions. Learn more about The Exhibit Source at http://www.TheExhibitSource.com, toll free (866) 949-6113, local (781) 449-1600, or email them at contactus@theexhibitsource.com.
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What You Should Know about Trade Show Booth Selection for trade shows, exhibits, expositions, and conferences.
What is Exhibit Marketing? Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.
Buying your first exhibit can, at first, raise more questions than answers. There are different types of exhibits and different types of exhibiting. The best fit will depend on how you plan to use the exhibit, the image you want to project, and the budget you have to work with.
