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Melinda Copp is a ghostwriter and freelance writer who is passionate about helping speakers, small businesses, and self-employed professionals use the written word to build an audience, communicate their expertise, and grow their businesses.
She is the founder of The Writer’s Sherpa, a full-service editorial consulting company that serves clients around the world. Melinda teaches her clients how to write articles, marketing content, and books that get readers excited about what they do and who they are. People who work with her establish authority, attract new clients and opportunities, and ultimately increase their business profits. Melinda holds a master’s of fine arts degree in creative nonfiction from Goucher College, and a bachelor’s of science in journalism from West Virginia University. She’s a work-at-home mom who loves writing, reading, and the great outdoors. She’s known by her peers for her entrepreneurial spirit, optimism, and love of adventure. Sort By: Date | Popularity
 How to Motivate Your Readers to Buy From YouWhen you sit down to write your marketing copy—whether for a web site, article, or report—your ultimate goal is getting your readers to buy your products or services. But you can’t just type, “Hire me,” and expect people to come calling. You have to convince them that you’re better than everyone else and that you can help them solve their biggest problems. You have to persuade them. And you have to motivate them to take action. Speakers, Coaches, and Experts: Write to Sell During a RecessionMoney is tight, but that doesn’t mean people don’t need you and your solutions. In fact, I’d be willing to bet that the people in your market need the guidance and insight you provide now more than ever. But in a recession, it takes a little more encouragement to get people to help themselves by buying your products and services. In other words, you may need to fine-tune your marketing. How to Use Written Reports to Grow Your BusinessGiving something away for f-r-e-e is one of the best ways to attract attention. People just can’t resist it. And for this reason, giveaway reports are an essential marketing tool for businesses that want to generate prequalified leads online. In other words, if you’re trying to build a list of people you can market to by e-mail, you need to write a lead generation special report. Persuasive Writing: How to Harness the Power of the StoryMost people love stories for entertainment—we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas. Start Marketing Your Book Today—Whether You’ve Finished It or Not!Although everyone thinks about book marketing AFTER they’ve published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it’s done, then you can build an audience of readers who are ready to buy as soon as the book becomes available. How to Grow Your Business by Writing and PublishingWriting for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your byline out there. How to Design Your Book to Grow Your Business (and Your Income)Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leads-all while bringing in income from book sales. How To Use Social Media To Market Your BookSocial Media Web Sites, Such as Facebook, Youtube, Twitter, and Even Myspace, Can be Perfect Places to Market a Book. if You are Already Connected to the Online Networking and Media World, Stay There, and Start Promoting Your Work. if You are not Connected, Consider Adding a Few of the Following Strategies to Your Marketing Tool Kit. Simple Ways To Improve Your Creative WritingCreative Writing Can be a Rewarding Pastime. Many People Turn to the Pen to Unwind After a Stressful Day. Some Creative Pieces Can Even be Sold, Turning a Pastime Into a Source of Additional Income. However, Many Pieces That Get Written Never See the Publisher's Desk. Why? Because Although Creative Writing is a Hobby for Many People, They Need to Produce Professional-level Work if They Want to Get Published. Five Keys to Book Writing SuccessWriting a book isn’t hard, but you have to make a commitment and put in the work to actually make your dream of becoming an author a reality. If you’ve been searching through web sites and books for a writing strategy that ensures success, then look no further. Use the following five tips to get your book done!
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