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Meredith Liepelt - ArticlesMeredith Liepelt, President of Rich Life Marketing, is a seasoned marketing expert, speaker and entrepreneur. She works with business owners to find pockets of missed opportunities in their marketing and business plans and turns them into income.
Client Surveys That Works WondersKnowing what your ideal clients expect from you is one of the best ways to ensure you keep existing clients and add happy new ones. Eliciting feedback from them is beneficial for what lies ahead. However, often you may find yourself stuck, not knowing how to write or conduct a written survey. Here are some things to remember when you conduct your next survey. Three Great Ways to Increase Your VisibilityBaby steps often lead to a long trail of major successes and accomplishments. The same is true about raising your profile. If you have the marketing basics down and are now working on elevating your profile in your industry, you will want take some take baby steps to include these three strategies into your marketing mix. Are You Making This Deadly Marketing Sin?Don't get caught making the deadly sin of trying to market and sell programs, products and services based on features instead of results. Communicate the results that will be gained, and you will be able to turn potential clients into clients. How Great Are You?Do you suffer from "But It's Just Me" Syndrome? Here are some practical things that you can do to quickly distance yourself from energy-depleting thoughts and get you back on track. Four Reliable Ways to Book Great Speaking EngagementsPublic speaking is one of the best ways to get out there where people can see you and hear what you are about. However, it can be overwhelming for some and just plain "scary" for others. You might be struggling with how to get started. Here are four sure-fire ways to ensure your calendar is filled for months. Simple Twitter Tips That Attract Clients and PartnersThere are astounding statistics regarding people involved in social media outlets. If your target audience falls in line with the demographics of ideal social media candidates, it might be worth your while. For example, Blogging systems, such as Twitter, allow you to send updates called "Tweets"that allows you to stay on top of your marketing game with little or no cost to the business.Here are great simple strategies that work. Are You Unique?Once someone have developed their target market, they are in a better position to develop messages that address key marketing issues in their field with solutions. This allows the audience to authentically understand who they are and identify them as an expert. This is called a USP statement, (Unique Selling Position.) Having the ability to capture the audience and identify with them immediately is critical in today's market. Marketing Essentials, A, E, I O, U, and always YIn this complicated world of online and offline marketing we wear many hats as a business owner. How can we get back to the basics in our businesses? The answer can be summed up by using all five vowels: A, E, I, O, U and always Y. Action, Education, Information, Outline, Unique and You! Applying these basics to your business will help you build a strong foundation from which you can grow both professionally and personally. 7 Simple Steps to Online Marketing SuccessCreating a profitable business online is not a lot different than creating any other business, in that it's just a process. Like any process, there are predictable steps to follow, and I've created a very simple 7-step process that will help you see how simple this is from a 30,000 foot view. These steps teach you how to find your ideal client, connect with them, and guide them through your program. A Simple Way to Book More Speaking EngagementsSpeaking engagements can be a wonderful and cost-effective way to market your business. Having a speaker profile sheet, will not only enable you to have prepared information on a variety of topics to discuss, but it also provides instant credibility toyou as an "expert" in your field. This article discusses the important steps necessary to think about when writing a speaker profile document and how to promote your speaking.
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