Michael Baker - Articles

Ad Tracking and Conversion Stats
When undertaken in the right manner, pay per click marketing campaign can deliver excellent results. In some instances, there have been those entrepreneurs who have earned incredible amounts of revenue from successful PPC campaigns. But, this does not mean simply signing up with a PPC service is all one has to do to achieve success. Rather, it is important to stay informed throughout the entire marketing campaign. This is where ad tracking tools comes into play. Read
By: Michael Baker | 10/08/2009 | PPC Advertising

The Legal Issues Surrounding Click Fraud
Problems surrounding click fraud have been proliferating since the very beginning of pay per click advertising. Unfortunately, not every person who engages in an entrepreneur is an honest person. That is why they may take liberties with clicking on ads not to learn more about the advertiser and his product. Rather, they are clicking on their own ads with the express purpose of enriching themselves through ill-gotten clicks. Read
By: Michael Baker | 01/08/2009 | PPC Advertising

Protecting Your Campaign Against Click Fraud
Everyone advertises online, however few make money why so? Click fraud is one of the factors why people loose money with PPC advertising. Preventing click fraud is highly important to succeed with any online advertising campaign. Read
By: Michael Baker | 27/07/2009 | PPC Advertising

How it is impossible to loose at PPC advertising
PPC advertising is the only form of advertising that you know that you will never loose. However, more than half of everyone that uses PPC ads looses money! What they do wrong and what you can do right to succeed at PPC advertising. Read
By: Michael Baker | 07/07/2009 | SEM