Michael Cohn
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications, a consulting company specializing in developing communication strategies for small businesses that require expertise in promoting a unique business voice and vision on the Internet. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies. His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ. Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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When you have a product or service that is not working, who do you call? Of course, you call Customer Service. If you still get no help, you find a better way to be heard.
You own your own business and you offer products and services. How do you get people to buy what you are selling? That's easy. You create a buzz about your offerings and you communicate through your social media marketing strategy.
Foursquare: what is it and how do you use it for business? Foursquare is a social media channel with tremendous potential to attract customers. It is very effective for your business and will definitely contribute to your business's success.
Syndication means creating content once and having it automatically spread all over the place. The goal is to get maximum exposure for the minimum amount of work.
Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards.
Do you ever ask yourself who is reading your blog? You can tell who your readers are if they communicate with you. However, it is difficult to track those who don’t connect with you online.
When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized.
Social media marketing is marketing through social media sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. Social media marketing has the ability to interact much more personally and dynamically than traditional marketing.
LinkedIn groups are being used more often now by those in career transition as well as by entrepreneurs. Are you using it to bring more traffic to your blog? Are you using LinkedIn to its full capacity for job networking?
Facebook, Twitter, and other social media sites are not only for teenagers. You can effectively use them to promote your brand. They are valuable and they are free.
