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Michael Cohn - Articles Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications, a consulting company specializing in developing communication strategies for small businesses that require expertise in promoting a unique business voice and vision on the Internet.
He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies. His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ. Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE). Sort By: Date | Popularity
 Key Strategies for Implementing Social Media MarketingThe exponential growth of social media websites in the last few years presents a new and exciting opportunity for small businesses to get increased exposure and grow their pool of potential customers. Sites such as Facebook, Twitter, and LinkedIn enable small businesses to build visibility quickly, which, in turn, can route more traffic to a business website and increase sales. What Social Media Marketing Can Do for Your BusinessSocial Media Marketing, which is also known as Social Influence Marketing, is the method of using social influencers, social media platforms, and online communities for marketing, public relations, and customer service. Some of the more common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr, and YouTube. One of the major benefits of advertising on a social networking site is that advertisers can leverage the users’ demographics and target their ads appropriately. The Importance of Editing Web ContentFirst of all, a well thought out, well written, and well edited document is easy to read. The content flows without any difficulty. That concept is true of all writing, online or otherwise. What Twitter Can Do for Your BusinessTwitter is a communications platform that helps businesses and their customers to do a number of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time marketing intelligence and feedback, and build relationships with customers, partners, and other people who care about your company. What Blogging Can Do For Your BusinessBlogging has made it possible for any individual to publish his/her ideas on the internet easily and freely. For businesses, this marks a truly innovative change in the way that products and services can be promoted to a large audience and at a considerably reduced cost compared with traditional advertising methods. With blogs, average business people can write about what they know and are passionate about, as well as what they can offer to others. Inbound vs. Outbound MarketingThe Internet has profoundly transformed the way people learn about and shop for products. Years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites. To remain competitive, businesses need to be found online by the consumers already searching for the products and services that you sell. What to Consider in a Superior Business WebsiteYour website has a much greater impact on your business than you may realize. It is therefore necessary to make sure your website has a professional appearance, is user friendly, and is regularly updated to reflect changes in your products/services as well as those of your customers. Essential Pages for Your Business Web SiteMost small-business web sites are works in progress with continual revisions, improvements, and updates. This process frequently results in failure to include important information- information that could have a negative impact on your bottom line. Misconceptions about Business Web Site BuildingBuilding and maintaining a website that has both a professional look and good functionality can help a company initiate interest in its products and services, and may increase sales. (On the other hand, a poorly designed website can actually hurt business.) Using Social Media to Promote Your BusinessIn an era of tweets, pokes and friend requests, keeping viewers attention to your Web site, which may not have features such as these, can be challenging. But learning how to use social media can be beneficial to your Web site and company in bringing traffic to your site and viewers interested in your products.
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