Michael J. Phillips

How do you go about looking after the skin on your face? Do you have a daily balanced skin care regimen, or take a more hit and miss approach by using a cream or lotion whenever it occurs to you.

If you are a baby boomer like me, you may be somewhat annoyed just like I am with bad decisions made along the way regarding your lack of skin care including not protecting it from the elements. I am the first to admit I gave little or no thought to the importance of having healthy skin up until a couple of years ago when mine started deteriorating quickly.

Many people including myself get really discouraged and also frustrated as a result of frequently tearing and damaging their aged paper thin skin on the forearms and especially the back of the hands.

Look After your skin today or you may live to regret it when your older. This is sound advice based on my very own undesirable experiences by not using a good anti-aging facial cream for men. I'm getting on a bit now and suffering the consequence for neglecting to pay more attention to my skin when I was younger.

If you are fair skinned or of European decent you need to realize that as you get older your exposed hand and body skin will become thinner, lose its elasticity, wrinkle and damage more easily.

If a survey were done today on how many men use men's wrinkle cream the results would be predictably dismal. Most men don't see protecting their facial skin as a priority or a big issue at all.

You may disagree, but to my way of thinking there seems to be an extreme excess of skin creams on the market, which claim to be the best wrinkle cream available with unbelievably powerful ingredients.

Let's face it, nothing is going to stop you getting older -- so you can expect your loss of collagen and elastin proteins from your skin to increase by about 1 1/2 to 2% every year.

If you were born way back in the 40's, 50's and 60's but haven't cared for your skin over the years, you will be pleased to know there are some great new skincare ingredients that can help to repair sun damaged skin.

If you are like most people, you already use a moisturizer regularly. However it's highly likely your skin will benefit more if you used a natural advanced skin care treatment cream.