Michael J Pulo - Articles

Michael Pulo is a Director of Logged On, a business growth and Online Marketing Strategy company. Our strategic process helps - To select & prioritise keywords to meet ranking your goals - The Website Design Process to convert more visitors based on visitor behavior - Sales nurturing to generate leads online

Your Online Marketing Strategy, Sales Lead Generation

Your business growth strategy should include a well structured online marketing strategy for sales lead generation and lead nurturing to keep you top of mind with your clients and prospects. Research from Marketing Sherpa shows that 12.5% of leads are normally ready to buy now, 17.5% can be discarded or... Read

By: Michael J Pulo | 15/09/2009 | Marketing

Online Marketing Strategy - 6 Basic Mistakes

Building a website is more than just engaging a designer and having web pages developed that you think look good and has the right message. Your website is your 24 hour, 7 day a week sales tool and as such requires careful planning around what is your online marketing strategy.... Read

By: Michael J Pulo | 15/08/2009 | Marketing