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Michael J. Kelly - ArticlesMichael Kelly is the founder and CEO of Ridge Consulting. Ridge Consulting is a Software Marketing Company focused on helping software companies generate new business in Europe and North America. The company provides a range of IT lead generation and IT Pay Per Lead services. Contact: Michael Kelly Ridge Consulting +353 91 444 124 mkelly@ridgebusiness.com When Search Engine Optimization is NecessarySearch engine optimization is one of the most fundamental and easiest ways to get your business out there on the Internet. The basics are simple. You create a website and then tweak it in certain ways that make it look more authoritative to the search engines. The more authority the... Where to Find ERP LeadsFor those that sell ERP software, there is nothing more important than landing good ERP leads that will help you establish solid working relationships with potential clients. However, for such a volatile market and for a product that so few people can realistically consider at this point in the economy,... What You Can Gain From a Well Written CRM White PaperThere are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business. The volume of different CRM white papers out there that provide information about what different CRM platforms provide, how they can be implemented and most importantly,... The Three Fundamentals of Online MarketingOnline marketing is one of those buzz words that everyone likes to throw around but that very few people truly understand. What does it mean and why is it so important that you master the routes that other companies are taking to online success? Here are three of the more... The Value of Highly Targeted Sales LeadsSales leads for nearly any company in any industry are highly important pieces of how a company will perform. Without good leads, one might never have the opportunity to expand into new territories, grow enough to hire new sales people, or find new avenues of successful operations. It is a... Five Secrets to Effective Lead GenerationLead generation is something that every successful business needs to do on a regular basis if they want to build a company that is going to continue to grow despite downturns in the economy. Having a good list of leads will allow them to weather all shifts and changes in... How a Telemarketing Service Helps Save Your Business MoneyCompanies all over the world are looking for a leading edge right now that will allow them to weather the economic downturn in a way that will lead to long term profits and increased business in the short term. That means that they need shortcuts that will allow them to... The Key to Finding Companies HiringRecruitment companies everywhere right now are scrambling to find companies hiring. The economy is in such a state that any lead will help to generate additional business and build confidence in existing clients. However, with so few jobs and so many searching for them, the prospects can be tough. So,... The Potential For Building on CRM Software LeadsFor those companies out there that provide CRM software solutions, the hardest part is not in generating effective, highly functional software - it's in generating CRM software leads that will create new projects and grow your overall network of companies. Finding CRM software leads and ensuring they are good enough... Three Things to Look For in ERP Software EvaluationLet's face it - if your company grows, you are going to need to add some form of resource management to your systems to make your life easier. The most effective way of doing so is through ERP software, but finding the right solution for your ERP needs can be...
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