Michael McMillan - Articles

Mike McMillan has written over 40 nonfiction books and e-books. He has been interviewed on over 80 radio stations and TV programs such as ABC World News about self publishing. Info on his "Big Money Writing Little Books" manual is available at: http://www.extreme-self-publishing.com

Selling EBooks - Proper Pricing For Sales

So you've written an ebook. You're setting up your web site, and you're sure you've got a winner on your hands. But before you finalize your web site, you've got one final thing to consider: What will you sell it for? That is what we will address in this article... Read

By: Michael McMillan | 16/07/2008 | Marketing

Buying EBooks - Getting Discount Prices

Whatever we buy, we all like to get the best best deals possible. Buying information on-line is no exception. While most works of fiction sold on-line are fairly inexpensive, a lot of "how-to" nonfiction works are relatively expensive. In this article we will look at how to get the very... Read

By: Michael McMillan | 16/07/2008 | Marketing

Selling Ebooks - Using Prospect Baiting

So you've got a site and selling the heck out of your ebooks--good for you! But anyone who is selling ebooks successfully on-line is always looking for their next big book to sell. And if you're in that situation, chances are you've got a title in mind too. This article... Read

By: Michael McMillan | 16/07/2008 | Marketing

EBook Marketing - Pick the Brains of the Power Sellers

Everyone who has an interest in selling ebooks on-line has questions. How do I promote my ebook? How do I construct a good sales page. How can I use AdWords effectively? How can I learn about joint ventures? How will I drive traffic to my site? How can I generate... Read

By: Michael McMillan | 16/07/2008 | Marketing

Selling EBooks - One Reason Your Site May Not Be Selling

So you've written your first ebook and you believe you have a great site from which to sell it. And--you are getting visitors, but you're not getting the conversions you had hoped for. What's happening? Hey, your problem isn't uncommon. It happens every day to people selling ebooks. Let's look at... Read

By: Michael McMillan | 16/07/2008 | Marketing

Selling E-books With Radio Interviews

What if you could expose your site to tens-of-thousands of potential visitors at no cost whatsoever--and do this every day of the week? Now, not all of these people are going to buy your e-book, but if you have a good squeeze page you can collect huge numbers of double... Read

By: Michael McMillan | 05/06/2008 | Internet