Michael Moorhead

Mobile Search is constantly on the rise. As more and more people purchase smart phones and as smartphones get more and more powerful, mobile search has become a very big focus for many companies. Whether you are a local business or service the nation/world, you should consider how mobile search can affect your business.

There is definitely a search engine war going on and Google is making changes that are giving their users more control over how they surf the web. One of the main focuses of Google at the moment is to raise the bar on the quality of sites it shows to users. Recently they unleashed the Farmers Algorithm (which we wrote about a couple of weeks ago), but Google now has gone even further giving its users the power to block sites they don't want to see. What are the ramifications of this new resou

It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and in addition to a broad extent low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this a

If you are an SEO/SEM professional, you already know just how important content creation can be. Content is a driving force in attracting the attention of the major search engines and keeping visitors on your site, satisfied with the information you provide them and a lure for them to keep coming back. With so much content creation on the web, it can sometimes be difficult for Google to figure out just who created the content and if it is the original source.

One of the questions that I get asked at least every couple of months is what kind of basic tools do you use for SEO? The truth of the matter is that while I might use a specific tool to research keywords or a tool to watch traffic closely, I find that there are a few tools available- all of which are free which are indispensable and help me with my day to day projects. Whether you are looking at your competition, tracking your page rank or looking to find a weakness in your site or blog, the

When it comes to advertising, it's said that there is usually nothing better than the strategy of word of mouth. Hearing about a product or a service from a trusted friend or even an acquaintance is likely to help you drop your resistance to that item and open your wallet or pocketbook. As in the real world (brick and mortar), many businesses on the web are also looking for a way to leverage word of mouth for advertising purposes and one of the newest companies which is rolling out word of mou

There's been quite some news recently regarding Google. First off, you've probably heard that CEO Eric Schmidt will be moving into the role of Executive Chairman while, co-founder Larry Paige will be CEO. But besides big news such as this, another news "shoe" dropped as well last week with Matt Cutts who is Google's Principle Engineer stating that Google will be actively making an effort to reduce spam from its rankings- specifically spam created by content farms. So what is spam created by c

SEO and SEM is always a game of cat and mouse with the big search engines. Professionals in the industry are always trying to determine the strategies that can help them place a website at the top of the rankings and deliver more traffic and business. While the vast majority of SEO and SEM professionals are considered "white hat" using tools and strategies that are ethically sound and that conform to the major search engines quality guidelines and policies, there are individuals that do cut co

You probably already noticed that Google is spending tremendous resources and real estate space on its results pages to show both traditional search results along with location based results using its product Google Maps. Google Maps has grown in leaps and bounds not only for those using mobile phones and tablets, but for those searching at home. If you are an SEO and SEM professional it's critical you take note of how location is changing how t

Obviously, the social component of the web is extremely important to both > SEO and SEM professionals. Keeping track of the latest offerings from Twitter, Facebook, and Google is important to ensure that you won't miss out on the next big thing or at least be prepared when how we search, communicate and buy on the web possibly changes. Last week (Thursday, December 16), Facebook went out of service- very briefly and it came online to temporarily giv