Michael Murray, Vp Of Fathom Seo - Articles

Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomse o.com

• 7 Ways to Know that Search Engine Optimization Isn't for You
  26/09/2005 | SEO
  Truth be told, search engine optimization (SEO) may not be for you. Regardless of the product or service and company size, SEO just may not be something you can handle - at least for now. If you fall into one of these... Read
  
• Don't Make the Top 30 SEO Mistake
  19/09/2005 | SEO
  A potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high. Yet, industry research. Read
  
• How Real SEO Analysis Works
  19/09/2005 | SEO
  Plenty signed up and did the basics like placing keywords in the META data. Unfortunately, that's all some companies do - pick out keywords that may or may not be appropriate. Read
  
• How to Make Better Use of Web Site Page Titles and META Data
  19/09/2005 | SEO
  The following case studies that show how poor titles and META data can be improved from an SEO perspective. Case Studies: Ineffective Optimization We selected 10 of the. Read
  
• How to Develop a Successful ROI for Your Website
  19/09/2005 | SEO
  Host of metrics that should confirm or shape search engine marketing strategies. You can't accomplish much if you're not even implementing SEO the right way. We've seen. Read
  
• 10 Ways to Tackle Keyword Research and Selection
  19/09/2005 | SEO
  Guide you along the way: 1. Know your potential customers. We can't tell you how many businesses we've met who simply pick keywords out of thin air. They don't. Read