Michael Richter - Articles

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Michael Richter - International Marketing- and sales consultant - concentrates for more than 35 years on strategic marketing planning as well as marketing and selling of investment goods and long-lasting consumer goods in/to all 5 continents - since 1991 he works as an independent marketing consultant, especially for SMEs worldwide.

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Smes: Explore New Markets in Successful Years
SMEs should not ignore international markets, however, should also not be blinded through their fascination - a case study based on the German market which may be useful for other markets too Read
By: Michael Richter | 25/09/2007 | Small Business
Popularity
50

Wanted: International Sales Agents, Distributors, Representatives
Strategic markeitng offers more and better chances and profits Read
By: Michael Richter | 10/09/2007 | Entrepreneurship
Popularity
50

Test your Marketing
Marketing 'out of the stomach' is of no value if you strive to 'conquer' markets/market segments really. In order to test YOUR approach, the following 'basic' questions should be answered in abt. 2 - 3 hours. This should give you an idea whether you really are aware and possess the necessary data of the most important facts of YOUR market/s - worldwide Read
By: Michael Richter | 07/09/2007 | Management
Popularity
51

Everything is - Marketing - is Everything
Marketing - first and foremost as a personal attitude/way of thinking - IS the driving force in our lives. Read
By: Michael Richter | 07/09/2007 | Customer Service