Michele Pariza Wacek - Articles

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What Marathons Can Teach You About Your Business
I finished walking my first marathon in San Diego a week ago. It was the hardest thing I've ever done. But, it was also an amazing accomplishment. Read
By: Michele Pariza Wacek | 11/10/2007 | Management
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5 Ways to Add Your Personality to Your Writing
One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Read
By: Michele Pariza Wacek | 21/08/2007 | Copywriting
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5 Mistakes Biz Owners Make With Their Marketing
Wondering why your marketing isn't working all that well? Never fear, help is here. Today, I'll talk about the top 5 marketing mistakes business owners make. Read
By: Michele Pariza Wacek | 25/07/2007 | Marketing
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What Dead Fish Have To Do With Your Business
While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain. Read
By: Michele Pariza Wacek | 13/07/2007 | Business Opportunities
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How to Write Headlines that Get Read
But before you start despairing over your headline-writing skills, take heart. There are several "headline types" that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement. Read
By: Michele Pariza Wacek | 28/08/2006 | Advertising
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Are You Working Yourself Out of Your Business?
As entrepreneurs and small business owners, I think one of our biggest challenges is balance. How much time to spend on our business? With our families? Ourselves? And how do we fit it all into the only 24 hours we have? Do you suffer from workaholic/perfectionism/superhero syndrome? Take this short quiz to find out. Read
By: Michele Pariza Wacek | 28/08/2006 | Motivational
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5 Tips to Get More Results from Your Marketing Materials
Wondering why it's so difficult to get your buyers to actually buy from you? It's probably the words you're using. Here are 5 tips that can hep you improve the conversions of your web sites, brochures and other marketing materials. Read
By: Michele Pariza Wacek | 08/08/2006 | Marketing
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10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line)
In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that's just the beginning. Below are 10 ideas of different income sources you can use to increase your business's bottom line. Read
By: Michele Pariza Wacek | 01/08/2006 | Marketing
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Copywriting 101: How to Get Your Customers to Take Action
Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it's easier then you think.) Read
By: Michele Pariza Wacek | 25/07/2006 | Marketing
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Multiple Streams of Income - 5 Reasons Why You Absolutely Need it
In a nutshell, multiple streams of income means your business has more then one way to make money. For instance, you sell products and you sell services. Those are multiple streams of incomes. Why do you need them? Below are five reasons. Read
By: Michele Pariza Wacek | 25/07/2006 | Marketing