Michele PW

There are more events out there then you can shake a stick at. On one hand it's great, on another how do you decide which is the right one to spend your hard-earned money (and time) on? Well never fear, help is here. Read on to learn 3 keys to help you decide which is the right event for you.

When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch. Now while that's a great reason to have a product launch, it's actually not the only reason. In fact, I may go as far to say it's not even the most important reason. Let's take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product.

Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There's nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I'd take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program.

You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. Here are 3 steps to get you started.

Having a marketing plan really is the key to growing and sustaining a successful, profitable business. Otherwise all you're doing is winging it, and winging it only takes you so far. So if you're ready to craft your 2012 marketing plan but you're not sure where to start, read on -- I'm going to walk you through 3 steps to get you there.

There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. To help you get on track for the fresh New Year and all it's possibilities, I thought I'd share 3 simple steps to get you and your business started on the right foot.

Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business. I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market your business, your business won't grow. I know you know this. But none of that helps you when you hate marketing. (In fact, it probably makes you feel even worse, doesn't it?) So what did you do? Here are

It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get it back? Here are 3 tips to help you out:

In my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy. "I chose that word because it's a good SEO keyword," they say. Ah. It may be a good SEO keyword but it's certainly not a good people word. Read on to learn more.

You may have noticed a slight departure from what I currently write about. That's because with all the social networking etiquette gaffes currently happening, I figured someone needed to step into the Ms. Manners' role, and who better than me?  Enjoy!