Mike Gandy - Articles

The Value of Custom Exhibits
Particularly during an economic downturn, exhibiting at industry trade shows and related industry events is of critical importance for building and nurturing reputation, along with reaching the right prospects, and networking with the right individuals. Regardless of the industry in which you operate, there are benefits to be had from attending a trade show, and even more value to be added through your own custom exhibits. Read
By: Mike Gandy | 13/07/2009 | Marketing

Advanced Planning Can Help In Your Trad Show Success
In today’s multimedia world advertising expenses can be extremely costly. However, there are alternative advertising methods such as trade show marketing. Many companies use trade show as a launching ground to introduce new products. Read
By: Mike Gandy | 02/04/2009 | Branding

Creating Brand Awareness Through Trade Show Exhibiting
If done properly exhibiting at trade show can provide a good return on your marketing investment. In addition it can create long lasting brand retention through the use of proper promotional materials, giveaways and company literature. Read
By: Mike Gandy | 26/03/2009 | Branding

Trade Show Education There is an Art to Exhibiting
Exhibiting can be hard work but educating yourself on trade show marketing and show service regulations can give you a step up on the competition. Education prior to the show is key and combined with the proper rental display will set you apart amongst the exhibitors. Read
By: Mike Gandy | 26/03/2009 | Branding

Mini Guide to Portable Trade Show Displays
Portable displays are have been used within the trade show industry for awhile but new designs and cost savings have made their popularity grow. Not to mention portable displays provide a quick solution to exhibitors needs. Read
By: Mike Gandy | 09/02/2009 | Branding

Throw Out the Megaphone and Use a More Professional Approach With Outdoor Displays
Outdoor display are a great way for you draw attention towards your business. No matter where you located finding ways to brand your business is vital and a good economical way to do this is through use of professionally designed outdoor display products. Read
By: Mike Gandy | 20/01/2009 | Branding