Mike Rynchek has over 5 years of online marketing focusing one email marketing, search engine optimization (SEO), web design, website analytics, pay per click advertising, website maintenance, and much more. Mike has extensive experience in both the corporate and consulting sectors of online marketing. He began his career by owning HuskyBuzz.com while in college. Mike graduated from St. Cloud State University in St. Cloud Minnesota with Bachelors of Science in Marketing. While in his junior year Mike began his second Marketing internship at Naterra Land (Naterraland.com) as an Interactive Marketing Coordinator. In 2004 Mike Rynchek founded Invisible Product Online Marketing offering small to mid sized companies the same services and attention that fortune five hundred companies receive from large advertising agencies. Whether you are simply trying to increase site traffic through Search Engine Optimization or simply trying to monitor site traffic, our results driven efforts will ensure you get the most of both your time and money. At Invisible Product Online Marketing we understand that sometimes your company needs a dedicated resource to help with your online marketing needs, while other times it is just nice to have an extra set of hands. Invisible product online marketing can help with both. We are experienced working on a project-by-project basis or simply on a month retainer for services. Any questions or to find our more about invisible product, please contact Mike Rynchek at mrynchek@invisibleproduct.com, call 612-877-0020 or visit our website at www.invisibleproduct.com

• Top 5 Ways to Optimize your Landing Page
  20/12/2007 | Internet Marketing
  I often describe the landing page process as a funnel, with the tip or spout of the funnel being the conversion/sale. The conversion process starts from a source. (ex. PPC campaign, banner ad, print ad, etc.) From the source they move down the funnel to the landing page where your ad content is supported and re-emphasized. At this point the user has two choices, exit the page/funnel or convert and complete the funnel process. When optimizing your landing page to increase conversions and decrease your bounce rate remember these five simple rules. Read
  
• Adding a Favicon to your Website
  10/12/2007 | Online Business
  Adding a favicon or Favorites Icon to your website can be as simple as a few easy steps. The favicon has grown increasingly popular with web designers since Firefox and eventually Internet Explore began using tab browsing. It stands as a way to make your site or logo visible even when users are three tabs away and acts as a visual bookmark within your favorites list. Read
  
• Online Marketing - Don’t Forget the Small Things
  07/12/2007 | Internet Marketing
  In the ever changing and demanding world of online marketing and e-commerce, general website maintenance is often overshadowed by big buck industry terms such as Search Engine Optimization and Pay Per Click. While these are proven strategies to increase site traffic and conversion, online marketers all to often wear blinders when it comes to their day-to-day marketing strategies. Here are some important website maintenance pointers to keep in mind when developing your online marketing strategy. Remember this is not an exhausted list rather a guide to help you increase your sites performance. Read