Mitchell Harper - Articles

The 12 Most Popular Headlines of All Time

They say that if your web site has a bad opening headline you'll loose over 50% of your visitors in the first few seconds after they arrive at your home page. Headlines are the most important part of a web page, but what constitutes a good headline? Read

By: Mitchell Harper | 11/01/2009 | Copywriting

Persuasive Copywriting 101

As a web site owner, the sole purpose of your web site is to sell your products or services. Even though the Internet is an extremely interactive medium, it's still the words on your web site that will make or break you. Read

By: Mitchell Harper | 11/01/2009 | Copywriting

15 Email Marketing Best Practices

As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects. Read

By: Mitchell Harper | 11/01/2009 | Email

How to Improve Your Email Deliverability Rates

Our mail server was reporting that the emails were being delivered, however we couldn't see them in our Hotmail account. The emails weren't bouncing back and they weren't appearing in the junk mail folder. Puzzling to say the least. Read

By: Mitchell Harper | 11/01/2009 | Email

How to Win Any Job on Any Freelance Job Website

As an employer with over 30 staff at Interspire, most of the time when I need something done I can call on a staff member in the office and they will take care of it for me. However, sometimes I need the skills of an experienced freelancer for one-off jobs, such as writing a user guide or putting together a product overview video in Flash. In these situations I turn to freelancers on eLance, oDesk or Guru.com. Read

By: Mitchell Harper | 05/01/2009 | Internet