Mohammad AL-Bahrani - Articles

Attitude of Academic Librarians Towards Marketing of Library Services , a LITERATURE REVIEW
Academic libraries today are facing great difficulties in the field of providing information as competition is more aggressive. Increasing use of electronic services is making the academic libraries less needed. These libraries are in desperate need for a powerful method to promote the use of their resources and services.The use of business methods in libraries is effected by attitude of librarians. This attitude of librarians can be a major obstacle in the face of marketing library services. Read
By: Mohammad AL-Bahrani | 14/11/2009 | Marketing

Marketing of Academic Libraries, Chalanges and Practice
Academic libraries have been considered essential to educational and research activities. These libraries are facing challenges with the spread of new means of providing and acquiring information. This is where the adaptation of marketing concepts in libraries is crucial. Libraries today are becoming more familiar with the use of marketing principles in understanding the needs of the library users and how to achieve greater efficiency in delivering library and information services. Read
By: Mohammad AL-Bahrani | 13/11/2009 | Marketing