Horatio Farquaar - Articles

 (137)

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Popularity
50

New Business Design: All you Need to Know to Start Trading in Style
So you've decided to set up a new business, the idea is good, the bank has given you the green light and everything is looking peachy. Wait a minute haven't you forgotton something? Yes, thats right - your trousers! With all that excitement you clean forgot to put any on this morning. Anything else you air brained fool? Yes 5 points there at the back - what you need above all else is an unforgettable look to knock the competition dead. Read
By: Horatio Farquaar | 28/03/2007 | Graphic Design
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50

Make the News by Producing your Own Trade or Company Magazine
One of the best ways of promoting a new or even long standing company is with an in-house magazine. Boost staff morale, encourage teamwork and generally let everyone know what you are up to. Really there's no excuses why you shouldn't be producing a magazine, heres how you could get started... Read
By: Horatio Farquaar | 28/03/2007 | Printing
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53

Designing an Annual Report for Charities and Corporate Customers
As a legal need, the submission of an annual report to shareholders, investors and trustees is something that can re-inforce the organisations core branding and values. A poorly designed document is going to reflect badly on the organisation and in some cases may mean investor withdrawal if they are particularly upset. So here then are the right ways to go about things. Read
By: Horatio Farquaar | 28/03/2007 | Corporate
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57

UK Graphic Design and Web Design - What Does the Future of Crowdsourcing Hold?
It would be nieve to think that the UK is the only country capable of fielding graphic design talent in this global economy. So what does the next few years herald for the UK in terms of graphic design jobs and the widespread outsourcing of design to foreign territories? Read
By: Horatio Farquaar | 15/01/2007 | Marketing
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53

Environmentally Friendly Print Design - How to Save the Planet and Look Good
The printing industry is notoriously bad for the environment, right? Noxious chemicals dripping into rivers, forests cut down to produce monumental amounts of useless direct mail, not to mention wasteful graphic designers twatting about in their 4x4's and SUVs, there is however an alternative... Read
By: Horatio Farquaar | 15/01/2007 | Printing
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50

Web 2.0 What is it and Why Should I be Worried?
A lot of coverage has been given to the new breed of websites or 'Web 2.0' as it has been imaginatively dubbed, entering the public conscience. With Google paying handsomely for youtube and Rupert Murdoch buying Myspace in order to twist and convert the minds of the next generation, what will this new horizon mean for us slow witted luddites just catching up with the news? Read
By: Horatio Farquaar | 30/12/2006 | Marketing
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67

Graphic Design Niches - Finding a Narrow But Deep Client Base:
With so many graphic designers, website designers and logo designers competing in the field, it is more important than ever to specialise in a particular area and be top rather than covering all bases and mastering none. Here's how to find your own graphic design niche. Read
By: Horatio Farquaar | 30/12/2006 | Graphic Design
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Get your Website to the Top of Google and Stay There:
Your Website may be the slickest, most jaw-dropping beautiful creation known to man but its nothing if it isn't showing on the first page of google search results for your chosen speciality subject. Our starters for ten... Read
By: Horatio Farquaar | 30/12/2006 | Link Popularity
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60

Logo Designers - the 5 Point Plan to Designing a Stunning Logo
If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare... Read
By: Horatio Farquaar | 30/12/2006 | Graphic Design
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50

Winning Logo Design - How to earn big money from your logo designs
Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof. Read
By: Horatio Farquaar | 25/06/2006 | Ethics