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Neil Stafford is Editor and Publisher of the Internet Marketing Review PRINTED Newsletter and owner of over 105 websites online.
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 How To Successfully Price Your Productsrecently read an interesting article in Scientific American that got me thinking about pricing and how our customers perceive the true price of our products on price alone. Now, I do NOT advocate selling on price alone, however what I am discussing here is how you present your price in the actual figures you use. We humans have a built in psychological rule on how we negotiate price and value with one another. A great example of this is .. 6 Golden Rules For Hiring A CopywriterFor many people the prospect of writing a sales letter is a daunting one and can frighten even the bravest of entrepreneurs. If you don't feel ready to tackle that task yourself then outsource it and hire a copywriter to do it for you. There are 6 golden rules to follow when you are looking to hire a good copywriter so check these out and get answers from the person you are looking to hire Don't Make These 7 Common Mistakes When Setting Up Your Membership SiteMembership sites sound like a great idea, and they can be, but if you are just thinking about how you would set one up then there are some common mistakes or pitfalls for the beginner to fall into. Even experienced membership sites can fall foul of these 7 common errors. 17 Key Tips To Become A Successful Internet MarketerWhether you're new to the world of running your own business or a seasoned veteran there are traits that all successful entrepreneurs have, or develop, to give them the edge and the best chance of success. These are what I call the 'must do's' for running a successful business, so keep this list close at hand and review it on a regular basis to keep you on track: Increase Your Sales with Your USPWhat is a UPS? Well it's not a UFO, or anything weird or outside your experience. In fact you probably come across a USP every single time you read or write an ad because it is the single factor that sets you and your business apart from every other competitor in your marketplace. Put simply, USP stands for your Unique Selling Point or Proposition, and the key word here is single. Don't be Dopey - Copy Disney!Walt Disney was a genius, and the successful marketing strategies developed in his company can be applied to many businesses - including yours. The basis of that global success lies in the simple philosophy that the more you plan and practice the easier and more successful you'll become. How to get a 60 percent increase in your online salesTo run any successful business you need to what's working and what's not so you can fix it. For some reason I find that one area that slips through for some online entrepreneurs is when I ask them how effective their ads are they don't have a ready reply. Basic Techniques For Creating Web Quality VideoYou don't need to be Steven Spielberg to create your own mini-movie. You are not aiming for big cinema distribution, but a simple way to connect with, and market to, your customers and prospects. Shooting and uploading your own video is one of the best ways to do that. 6 Things You Need to Run a Successful Online PromotionI hear many people talking about marketing and promotion in the same breath as being the same thing. I don't believe them, because in my experience they are very different, but they are linked by a common theme... your business. 5 Top Tips to Maximise Your Email MarketingWith the increased use of spam filters and the introduction of mandatory double opt in on several of the autoresponder providers, how can you still use email marketing effectively?
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