Nigel Penhearow - Articles

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Nigel Penhearow is a Business Operations Director for a major blue chip company based in the UK. He is a member of various Institutional bodies and has given various speeches in the UK and the USA on business analytics, key performance measurement and best business practice.

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Customer Relationship Management – Get to Know your Customers
Customer Relationship Management, which is more commonly described as CRM, has been around in earnest for around the last ten years. CRM is seen as one of the key elements to growing a company’s knowledge about its current and potential customers Read
By: Nigel Penhearow | 23/07/2007 | Sales
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Increase Business – Make your Organisation Customer Focused!
What do we mean by customer focus? If your service is customer focused the demands of your customers will drive it. It really is time to consider how best to develop a Customer Focused organisation. This article describes some key factors that could change the way you transact business forever! Read
By: Nigel Penhearow | 21/06/2007 | Leadership