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NikkiPilkington - ArticlesInternet marketing expert Nikki Pilkington is owner of NikkiPilkington.com, an internet marketing and search engine optimisation company based in the UK, offering higher google listings, SEO, website traffic generation, Adwords management, email marketing and more.
www.nikkipilkington.com What To Do With Negative Reviews: Managing Your Online ReputationOne of the great things about the Internet is the level of freedom of speech that exists there. If we experience bad service from a product or service provider, we can tell other people, so they can weigh up the pros and cons before choosing to spend their money with the same vendor. This has really accelerated the way that word of mouth travels via the Internet, allowing your best customers to sell your products and services for you through their positive feedback and reviews. Why Your Business Needs AdWordsAre you already using Google AdWords in your business organisation? If not, you’re missing out on a valuable opportunity to increase the traffic to your website and claim a share of thousands of people out there looking for a product/service just like yours. Why Long Tail Keyphrases Are BetterTo maximise the number of visitors coming to your website, you might try an alternative approach to SEO keyphrases. Traditionally, people have used short keywords to capture traffic such as ‘Mechanic Plymouth’ or ‘Blue Widgets. However, these days, those in the know are turning to the ‘long tail’ keyphrase to drive the right traffic towards their site. There's more to social media than just Myspace, Facebook and TwitterIn the last 12 months, the extraordinary growth in Social Media has lead to a huge amount of public attention. With celebrities on Twitter and bands on MySpace, it could seem to many that Social Media means little more than Facebook & Co. It's not just for kids and geeks - Twitter is good for Business too!They’re all talking about it – the online phenomenon for 2009. Forget Google, forget Facebook and don’t even mention Yell.com – Twitter is where it’s at this year! Promoting yourself on Bt TradespaceYou may not have heard of BT Tradespace, but it’s a popular and fast growing way to promote yourself or your business on the Internet. BT Tradespace is a hub, a meeting place where buyers and sellers, companies, businesses and customers can come together. BT Tradespace emphasises the interactive relationship between business and customer. Top Ten Tips to Make Article Marketing Work for YouOne of the most effective ways to build your credibility, attain search presence and create quality backlinks to your website is through ‘Article Marketing’. Article marketing involves writing a series of well crafted, knowledgeable articles within your area of business expertise and publishing them not only on your own website but also in various high profile places across the Internet, in order to establish credibility, “Become The Expert” and help to increase your search engine positions. Webstats - the Truth About Hits and VisitorsThe Internet is an important tool for businesses across the globe. But with everyone competing in the online global market place, it’s vital that each business works hard to bring visitors to their website. Once the visitor is at the site, they need to keep them interested in order to convert that visitor into a sale. When is a Guarantee not a GuaranteeThe word GUARANTEE is one of the most powerful words used potential clients are offered such guarantees. Killer Keyphrases Part TwoPart Two: How to Choose Killer Keyphrases
In Part One of this series, we looked at why Keyphrases are more effective than simply using generic keywords. But HOW should you choose killer keyphrases that really work for your website?
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