Peter George - Articles

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Peter George is the marketing coach and recognized expert who helps self-employed professionals attract more clients, make more profits, and have more time to enjoy life. Immediately download 101 Ways to Attract More Clients at http://MoreClientsMoreProfits.com

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Popularity
299

Are You Holding You Back?
As self-employed professionals, we are always looking for ways to get ahead. What we often do not realize is that we hold ourselves back. For whatever reasons, we keep ourselves from achieving our greatest potential. Once you understand and embrace this, nothing can hold you back. Read
By: Peter George | 04/07/2008 | Small Business
Popularity
207

Create Fans, not Clients
You no longer have a list of clients, you have a list of fans -- fans who look forward to working with you ... fans who know that you care about them and are there for them. Then the referrals and the profits will roll in in numbers you previously had only wished for. Read
By: Peter George | 30/05/2008 | Small Business
Popularity
200

Photographers Cannot Win the Marketing Race With a Load of Decals
It's not surprising that, when it comes to developing a new marketing plan or brand, everyone wants to get right to the sexy stuff -- the design work. We are all eager to see what out new look is going to be -- how the businesses cards look ... how proud we are of our glossy new marketing materials ... how this is going to be the thing that gets our prospects to beat a path to our door. No, it's not surprising, but it is definitely unfortunate. Read
By: Peter George | 30/05/2008 | Small Business
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202

Successful Marketing for Self-employed Professionals
elf-employed professionals did not go into business so they could be marketers. They started their own companies so they could provide accounting, bookkeeping, legal, design, healthcare, and other services. However, without consistently implementing effective marketing strategies and tactics, these business owners are likely to regularly experience fits and stops. Read
By: Peter George | 30/05/2008 | Small Business
Popularity
207

Seven Ways for Accountants to Quickly Attract More Clients
You might not be able to attract overnight all the clients you need, but you can immediately get yourself in a better position to do so. Implement these seven easy steps, and you're on your way. Read
By: Peter George | 30/05/2008 | Small Business
Popularity
200

Get More Referrals With the Right Introduction
If you have ever given a speech or other presentation, the host or MC has probably asked you in advance for an introduction that he can read. At least I hope so. You want to be accurately introduced and in a manner that present you in a good light. The same holds true for much more intimate introductions Read
By: Peter George | 30/05/2008 | Small Business
Popularity
203

Have a Breakout Year by Setting Smart Goals
It's that time of year again -- time to look back on how your numbers and accomplishments stack up against the goals you had set for the year. Of course, it's also time for setting goals for 2008, as well as revising your three, five and ten year goals. But to get where you want to go depends on more than just setting goals. The kind of goals you set also have a bearing on when and if you achieve your goals. Read
By: Peter George | 30/05/2008 | Small Business
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212

How a Small Business Can Flourish in a Recession
You've probably heard or read some of the nerve-wracking headlines that have been leading the financial news. The gloom and doom includes "Caterpillar, Inc. Joins Other Large Corps Warning of Recession." "Broad Profit Woes Spark Stock Plunge On Recession Fears." "Shares Tumble as Fears of Recession Cap Gloomy Week." "CEOs, Wall Street Warn of Recession." If these were warnings about an impending blizzard, milk and bread would be flying off the shelves. Read
By: Peter George | 30/05/2008 | Small Business
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212

Jonathan Tisch Talks About Delivering Exeptional Customer Experiences
Recently, I had the opportunity to interview Jonathan Tisch, CEO of Loews Hotels and author of "Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience." Published earlier this year, his book has been named as a finalist for the Quill Awards' Best Business Book of the Year. Read
By: Peter George | 30/05/2008 | Customer Service
Popularity
200

Be an Expert in Your Field and Have Clients Coming to You
When it comes to marketing your services, two facts hold true. One is, when things are important to people, they buy -- or at least attempt to buy -- from a recognized expert. The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ways to differentiate yourself is to be a recognized expert in your field. Read
By: Peter George | 30/05/2008 | Small Business