P. Pirakatheeswari

Globalization and modern information technologies give the traditional notion "world economy" of today totally different, new value. The term "financial globalization" understands the world as connected, interdependent, and continues to integrate a limitless market. In contrast, the concept of "internationalization" as applied to the world economy, which economists said and written before the 80-ies, implies active relationship with the world of national and regional independent markets.

Technical Analysis as a study of the stock market considering factors related to the supply and demand of stocks. Technical Analysis doesn't look at underlying earnings potential of a company while evaluating stocks (unlike fundamental Analysis). It uses charts and computer programs to study the stock's trading volume and price movements in the hope of identifying a trend.

Kotler and Levy, in their book, Corporate Social Responsibility define corporate social responsibility as "a commitment to improve community well-being through discretionary business practices and contributions of corporate resources". Some of the benefits of being socially responsible include (a) enhanced company and brand image (b) easier to attract and retain employees (c) increased market share (d) lower operating costs and (e) easier to attract investors.

The field of Human Resource Management is developing very fast & every department of human activity is realizing its importance in the smooth functioning of the organization. Innovative techniques are developed to improve the work culture, so that the employees are motivated to give in their best to the organization. There is tough competition everywhere & to survive with grace, one will have to accept the changes in this modern world and adopt the latest human resources practices.

Retail Advertising lies between trade and consumer advertising. The best examples are department stores and supermarkets. A major form of retailing new-a-days is direct response marketing or retailing without shops. This is the modern form of mail-order trading which has moved from the traditional club catalogues to direct mail campaigns for products and services, of which financial houses and department stores have become leading participants.

While retailing industry is present for centuries, it is only in the recent times that it has witnessed so much dynamism and corporate attention. It is the latest bandwagon that has witnessed hordes of big players like TATA, Birla, Reliance, Pantaloon Group, etc., leaping into it. The entry of big players in retailing has caused a major revolution in its marketing strategies and innovations. Now retail sector, being considered as the most dynamic and attractive sector in India.

Information technology is the backbone of modern retailing. The traditional retailing was easier to manage because of its size, scope and uncompetitive nature; and usually the shops were managed by the owner-manager. But the modern retail formats, which are superstores and large chains owned by large organizations, are difficult to manage without an efficient and reliable IT system in place.

Mr. J. Polonsky, green marketing can be defined as, "All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment."

'Go rural' is the slogan of marketing gurus after analyzing the socio-economic changes in villages. The Rural population is nearly three times the urban, so that Rural consumers have become the prime target market for consumer durable and non-durable products, food, construction, electrical, electronics, automobiles, banks, insurance companies and other sectors besides hundred per cent of agri-input products such as seeds, fertilizers, pesticides and farm machinery.

Implementing new business strategies always includes an element of risk but proper change management practices can reduce this dramatically. The reason many projects fail lies with poor project execution. Many companies have made the mistake of rushing headlong into CRM without a well thought out plan.