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 RETAIL ADVERTISINGRetail Advertising lies between trade and consumer advertising. The best examples are department stores and supermarkets. A major form of retailing new-a-days is direct response marketing or retailing without shops. This is the modern form of mail-order trading which has moved from the traditional club catalogues to direct mail campaigns for products and services, of which financial houses and department stores have become leading participants. RETAILING IN INDIAWhile retailing industry is present for centuries, it is only in the recent times that it has witnessed so much dynamism and corporate attention. It is the latest bandwagon that has witnessed hordes of big players like TATA, Birla, Reliance, Pantaloon Group, etc., leaping into it. The entry of big players in retailing has caused a major revolution in its marketing strategies and innovations. Now retail sector, being considered as the most dynamic and attractive sector in India. INFORMATION TECHNOLOGY IN RETAILING WITH INDIAN PERSPECTIVEInformation technology is the backbone of modern retailing. The traditional retailing was easier to manage because of its size, scope and uncompetitive nature; and usually the shops were managed by the owner-manager. But the modern retail formats, which are superstores and large chains owned by large organizations, are difficult to manage without an efficient and reliable IT system in place. GREEN MARKETING – OPPORTUNITIES & CHALLENGESMr. J. Polonsky, green marketing can be defined as, "All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment." RURAL MARKETING – A CRITICAL REVIEW'Go rural' is the slogan of marketing gurus after analyzing the socio-economic changes in villages. The Rural population is nearly three times the urban, so that Rural consumers have become the prime target market for consumer durable and non-durable products, food, construction, electrical, electronics, automobiles, banks, insurance companies and other sectors besides hundred per cent of agri-input products such as seeds, fertilizers, pesticides and farm machinery. TOP 10 TIPS FOR CRMImplementing new business strategies always includes an element of risk but proper change management practices can reduce this dramatically. The reason many projects fail lies with poor project execution. Many companies have made the mistake of rushing headlong into CRM without a well thought out plan. INTRODUCTION TO ELECTRONIC RETAILINGThe e-retailing(less frequently; e-Retailing, e-Tailing, etc.) is the concept of selling of retail goods using electronic media, in particular, the internet. The vocabulary “electronic retailing,” that used in internet discussions as early as 1995, the term seems an almost in evitable addition to e-mail, e-business and e-commerce, etc. e-retailing is synonymous with business- to- consumer (B2C) transaction model of e-commerce. WINDOW DISPLAY - THE NEW RETAIL MANTRAWindow display is the fine art of displaying store merchandise in the store window. Window display is emerging as the new mantra in retail and is fast changing from a dull, uninteresting exhibition of wares in the store window to a dynamic form of advertising. Retailers are recognizing the importance of window display as the first point of contact between the store and the customer and a chance to create the most critical first impression on the customer. INFORMATION TECHNOLOGY AND INTERNATIONAL BUSINESSComputerization has changed the way business is conducted the world over. No aspect of business has remained untouched by the information technology (IT) revolution. This is especially true of international business where people located in different parts of the world conduct transactions with each other. The activities of international business include manufacturing, in-land transportation, customs and excise matters, port operation, shipping, clearing and forwarding, etc. E-MAIL MARKETING AND ITS ADVANTAGES AND DISADVANTAGESE-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
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