Pamela Upshur - Articles

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Pamela Upshur is the owner of Upshur Creative. Upshur Creative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs. Visit her site at: Turnkey Home Based Business.

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52

Just Because You Can, Doesn't Mean You Should
You should recognize that just because something can be done, doesn't mean it should be done. The Internet is a new medium. There is no "Internet police," and few Internet laws exist. While you are unlikely to be arrested for inappropriate and unethical SEP tactics, you may find your site banned and your future submissions ignored by the search engines. Read
By: Pamela Upshur | 18/03/2008 | Spam
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Developing a Killer Search Engine Positioning Strategy
If you are anything like I was when I first began online, you have probably created a brand new website, spent hours of your time and possibly hundreds or thousands of dollars creating a home page, submitted it to the major search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling. Read
By: Pamela Upshur | 19/02/2008 | SEO
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Developing Killer Content on a Beer Budget
As a small e-business owner, you should know about Craig's List because it is a great resource to find inexpensive help to grow your e-business. While much of the site is occupied with buying and selling of used household items, roommate searches, personal ads, and chitchat, there are great business resources there also. Read
By: Pamela Upshur | 11/02/2008 | Outsourcing
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Setting Up your Own Affiliate Program
One way to increase your Web traffic is to solicit others to help bring traffic to your Web site. You can do this by setting up your own affiliate program. Affiliate programs have been around on the Web since 1996 when Amazon.com started offering a commission-based sales program. Read
By: Pamela Upshur | 07/02/2008 | Affiliate Programs
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Searching for Buried Treasure
Everyone hates the thought of statistics. However, if you don't track the status at your Web site, you will never truly understand who is visiting your Web site and, more importantly, why. Read
By: Pamela Upshur | 07/02/2008 | Internet
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53

Playing the Name Game
There are so many issues to consider when selecting a domain name. Most companies are not aware of all of these, and they choose poorly. If you don't have a well-known brand name or the resources to build a brand name that people might search for, why register a domain name that gives you no advantage whatsoever in the search engines, where people search for your product or service? Read
By: Pamela Upshur | 06/02/2008 | Domain Names
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How to Write Effective Descriptions
Whenever a search engines displays results, the main thing that sells your page to the reader is the description for your Website. Your description must be compelling, interesting, and make someone curious to learn more about your site. Because it takes a certain number of words to persuade someone to take action, logic dictates that longer sentences have more opportunity to create that compelling argument and hook the reader. Read
By: Pamela Upshur | 06/02/2008 | SEM
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Lovely to Look At, But Rarely Seen
Intentionally launching a Web site that can't be found by any of the major search engines could hardly be the goal of any Web site owner. That would be akin to opening a mail-order business and not sending out a catalog, or opening a store and not publishing your phone number or address. Read
By: Pamela Upshur | 02/02/2008 | Web Design
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Make Those Informational Pages Work for you
The informational page serves as a navigational assist to the searcher who might not have located the Web site's content because they were not searching with the same language used in the Web site. Be sure, therefore, to register additional keyword-rich domain names for informational pages. Read
By: Pamela Upshur | 21/01/2008 | SEO
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Dynamic Content: Fix it Now or Suffer Later
A hugh graphic on the index page is attractive to those coming to your site, right? Hold on a minute, what about those who don't have fast connections to the Web? That beautiful graphic may also make you invisible to a search engine. Read
By: Pamela Upshur | 21/01/2008 | Web Design