Pat Marcello - Articles

Pat Marcello is the author of 10 traditionally published books and a new ebook, Online Marketing Explained v2.1 Brandable. Get her free newsletter, OVMarketing One-Tip News for one great marekting tip each month

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Adult ADD: Control Your Outer Limits
ADD folks have a lot of great things going for them. They're creative, highly intelligent and intuitive, as well. But ADD also makes you sensitive, and you may not be able to show your emotions, especially if you're a man. Certain emotions aren't proper in society, and it really doesn't... Read
By: Pat Marcello | 11/05/2007 | Self Help
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A Woman Driven To Success
Zenaida Lorenzo... An interesting name, derived from Zenobia, Queen of the wealthy city of Palmyra in the Arabian Desert, and in Latin, a feminine form of "Zeus." Indeed a powerful name, but quite appropriate for an incredibly self-driven woman, rather adequately described by the words "motivation" and "prosperity." Zenaida was the... Read
By: Pat Marcello | 26/02/2007 | Leadership
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List Building: Why Building A Great List Is Important
If you've been online a while, you know the old saw: The money is in the list. It's true. Without a list behind you, you probably won't succeed. If you're new to this business, a list is a group of people who are interested in what you have to say These... Read
By: Pat Marcello | 10/12/2006 | Marketing
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Dialogue Punctuation 101
Many new writers don't realize how important it is to send editors a manuscript that's not only properly formatted, but one that looks professional. Read
By: Pat Marcello | 05/09/2006 | Careers
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SEO 101
When you hear the term "search engine optimization," do your eyes glaze over? I know mine used to, until I studied the practice intensively. I don't know everything, and quite frankly, I don't think it's possible. Read
By: Pat Marcello | 28/08/2006 | Affiliate Programs
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Writing With A Bird's Eye View
You're wondering about that title, aren't you? That's what writing good headlines is all about. You need to make people wonder where you're going with the idea. Uh-oh... I'm losing my focus! Ha! I just showed you what I want to discuss. Read
By: Pat Marcello | 03/08/2006 | Affiliate Programs
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Want The Best Advertising Bang For Your... Free?
New marketers often come online, hoping to make their fortune, but the success rate is slim. According to Ken McArthur at AffiliateShowcase.com, it's only 5%. Read
By: Pat Marcello | 15/07/2006 | Affiliate Programs
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Organizing URLs 101
Every traffic exchange and program on the planet gives you a URL to promote. You may not be interested in promoting every one, but you may still want to have those URLs in a place that's easy to find. Read
By: Pat Marcello | 20/06/2006 | Communication
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A Good Squeeze Is Hard To Find
Lead capture pages or "squeeze" pages are the best tools to use in a traffic exchange. That way, you can collect names and email addresses for your "list" of potential customers. You know the saying--"The Money Is In the List. Read
By: Pat Marcello | 22/05/2006 | Affiliate Programs
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Hermits Need Not Apply
Are you too shy to strike up conversations with other people? Hmm... What about email, surely sending someone an email isn't terribly daunting, right? It is? Well, then you're in the wrong business. Network marketing means just what it says. Read
By: Pat Marcello | 07/05/2006 | Affiliate Programs