Pat Price
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Pat Price is President of The Price Group, Inc, a full-service marketing firm serving small to mid-sized organizations. She’s worked with numerous clients to generate more business and boost their marketing effectiveness. Pat has 30 years of corporate and entrepreneurial experience. Prior to forming The Price Group, she was a Marketing Director for a Director of North America Product Marketing for Lucent Technologies. While there, she worked through a wide variety of business issues, successfully managing areas including Product Management, Product Marketing, Strategy Development and Marketing Communications. Pat is also a professional speaker and a member of the National Speakers Association. She is a featured speaker at corporate and entrepreneurial seminars, and is known for her trademark enthusiastic and engaging speaking style. Her programs are designed for audiences searching for ways to generate more business and boost their marketing effectiveness. She holds an MBA degree from Northwestern University and a Master of Science in Electrical Engineering degree from the University of Southern California. She is a member of the National Speakers Association and a member of the Board of Directors for the Hawthorne Credit Union.
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Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. It uses the SMART acronym to test the effectiveness of your marketing programs.
: I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product. Most of the time my answer includes “Go to the source.” The next time you have a pressing business decision to make, consider whether your customers might be able to answer it for you. Here are tips and tools for surveying your customers.
Here are 3 steps to consider as you plan for the new year. If you don’t like to plan, this 1-2-3 approach is great for you. And even if you do like to plan, having a few, key, visible reminders in front of you all year can be a big help. They dramatically increase your odds of hitting your goals for the year.
Usually 80% of our results come from just 20% of our efforts. This rule of thumb suggests that most of our time is spent working hard for very little results. Imagine how much more productive we could be if we jettisoned some of that unproductive effort so we could focus more on our high-octane goals. Here are some areas to explore for better focus, and therefore, better results.
Studies have shown that a 5% increase in sales from your existing base can increase your profitability anywhere from 25 – 85%. That’s a significant number. Why? Because it’s far less costly to sell to an existing customer than to acquire a new one. The part of the marketing machinery that is most often neglected is this back-end. Here are tips for beefing up your back-end marketing.
Small businesses want to be at the top of their prospects’ minds. The challenge is to create Top of Mind Awareness (sometimes referred to as TOMA), without investing an arm and a leg. Here are some tips you can use to help create TOMA.
One of the many ways an entrepreneur can increase credibility and visibility is through print media. I went right to the business editor of our local newspaper to get her take on how to make the most of this great resource. Learn her tips for getting into print.
Have you ever bought a CPU, monitor, keyboard and mouse for one packaged price? If you have, you have been “bundled.” Bundling is a very common marketing practice. It can enhance your pricing, delivery, loyalty or customer service. Several bundling strategies are reviewed to create the ultimate marketing weapon.
