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Pat Price - ArticlesPat Price is President of The Price Group, Inc, a full-service marketing firm serving small to mid-sized organizations. She’s worked with numerous clients to generate more business and boost their marketing effectiveness.
Pat has 30 years of corporate and entrepreneurial experience. Prior to forming The Price Group, she was a Marketing Director for a Director of North America Product Marketing for Lucent Technologies. While there, she worked through a wide variety of business issues, successfully managing areas including Product Management, Product Marketing, Strategy Development and Marketing Communications. Pat is also a professional speaker and a member of the National Speakers Association. She is a featured speaker at corporate and entrepreneurial seminars, and is known for her trademark enthusiastic and engaging speaking style. Her programs are designed for audiences searching for ways to generate more business and boost their marketing effectiveness. She holds an MBA degree from Northwestern University and a Master of Science in Electrical Engineering degree from the University of Southern California. She is a member of the National Speakers Association and a member of the Board of Directors for the Hawthorne Credit Union. Smart Marketing For Small BusinessAny marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. It uses the SMART acronym to test the effectiveness of your marketing programs. Stop Insame MarketingI meet many business people who say they market in spurts. In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while. The first thing to do is to consider a shift in your mindset. Your goal should NOT be to make money. If that’s the ultimate goal, you’ll always be chasing the next buck. And that’s inefficient. Rather, your goal should be to create SYSTEMS that make money. Stop Insane Marketing: Perhaps you’ve heard the definition of insanity: doing the same thing over and over, expecting different results. As an entrepreneur, it’s easy to fall into this trap. We stick with what we know and what feels comfortable. But, if we’re not breaking through to the next level of sales, odds are we may be doing some “insane” marketing. The beginning of a new year is a great time to resolve to shake things up. Here are two simple things you can do Marketing In A Recssion - Part 2If this recession has you cutting back on your marketing budget, consider these tips. Here are four ways, complete with action items, to market you business for little or no money. How To Survey Your Customers For Better Business Results: I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product. Most of the time my answer includes “Go to the source.” The next time you have a pressing business decision to make, consider whether your customers might be able to answer it for you. Here are tips and tools for surveying your customers. Create A Plan To Increase Sales This YearHere are 3 steps to consider as you plan for the new year. If you don’t like to plan, this 1-2-3 approach is great for you. And even if you do like to plan, having a few, key, visible reminders in front of you all year can be a big help. They dramatically increase your odds of hitting your goals for the year. Better Results With Less EffortUsually 80% of our results come from just 20% of our efforts. This rule of thumb suggests that most of our time is spent working hard for very little results. Imagine how much more productive we could be if we jettisoned some of that unproductive effort so we could focus more on our high-octane goals. Here are some areas to explore for better focus, and therefore, better results. Bundle Up For Bigger BucksOne way to increase your sales volume is to create a bundled offer. As the name implies, it’s a collection of products. Read more to learn why it’s sometimes better to package several products or services for bigger results. Link Up With Linkedin TmThe buzz these days is all about social media networking and Web 2.0. If you don’t understand any of this, fear not! Here are tips for the novices that describe what it is, and why it’s good for your small business. Boost Sales With Back-End MarketingStudies have shown that a 5% increase in sales from your existing base can increase your profitability anywhere from 25 – 85%. That’s a significant number. Why? Because it’s far less costly to sell to an existing customer than to acquire a new one. The part of the marketing machinery that is most often neglected is this back-end. Here are tips for beefing up your back-end marketing.
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