Patrick Griffin

They are just three simple letters but many people become scared when they see "SEO" written down. Search Engine Optimization is dismissed by many as just too difficult but SEO, at least at a basic level, is really easy to understand and implement. At its most basic SEO is simply those things which you can do to make your website more attractive to search engines.

There are many myths surrounding internet marketing and two of the main ones seem to be that it is incredibly easy to do and that there is virtually no work required to set yourself up in business. In fact many products on the market specifically tell you that all you need to do is buy the product in question, press a few buttons, enter a couple of lines of text on a website and then just wait for the money to roll in.

If, like me, you have signed up to several mailing lists from a number of different internet marketers then you will be bombarded with information on new products to buy. Whether you are just starting out in internet marketing or are a veteran in the field then it is a good idea to check out what the competition is up to, but there is a potential downside to all this and it is a very big downside indeed.

Buying the rights to be able to sell somebody else's products as your own is a real shortcut to setting up in business online. Private Label Rights (PLR) products are big business and there is money to be made both for the product developers and seller. Using PLR correctly can make the difference between making a profit and making a loss so it is vital that you get the basics right from the outset.

Perhaps the hardest thing about writing at all is the research that is required for your articles. Even if you are already an expert in a particular niche you will probably not just be able to sit down and start writing. For a start there are facts to be checked, statistics to obtain and perhaps both online and offline research to be done before you even think about writing.

The words on your website do more than just impart information to your visitors – they also help set the tone and overall feeling of your site. There should be a sense of character about the way your articles are written and a style which is unique to your website. Maybe your site's tone is chatty and familiar or it could be clinical or authoritative or perhaps even irreverent.

When you write an article you will almost certainly put in the time and effort to make sure it is informative, accurate and entertaining. After all you want people to read what you have gone to the trouble of writing in the first place so you take the trouble to get it right. However do you give the same level of attention to the resource box at the end of your articles or do you just knock out a quick sentence or two without much thought at all?

We all know that creating fresh, original and informative content is the very lifeblood of our websites or blogs but we don't want to spend hours every day thinking of new things to write. In fact one of the very worst ways to gain inspiration for a new piece of writing is to sit down in front of a blank piece of paper or computer screen. That flashing cursor just seems to drain away any inspiration you may hope to find!