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Home Page  Patsi Krakoff, Psy. D. |
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Patsi Krakoff, Psy. D. writes articles for life, business and executive coaches and consultants. She provides articles on for sale, and formatted into customized newsletters. Get Patsi's Secrets of Successful Ezines 7-Step Mini-Course to learn what you need to know to publish a successful ezine. http://snipurl.com/Ezine_MiniCourse Sort By: Date | Popularity
Ten "New Rules" For Successful E-NewslettersHere are ten "new rules" that are shaping effective ezine content today.
1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Ezine Mistakes: Avoiding The Delete KeyIf you are like me and many other busy professionals, you subscribe to several ezines and newsletters. Then, when you open up your Inbox, you quickly scan the titles and subject lines, and hit the delete key. Email Marketing Is Not Dead: Top 10 Reasons To Publish An EzineEmail marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Internet Marketing On A Low Budget: An Open LetterRecently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. Searching For Clients? How To Research Using KeywordsIn a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. Searching For Clients? Search Like They Do...When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a web search using key words and phrases people use when searching for information about ezine publishing. Presentation Skills That Persuade And MotivateAlmost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a speech. Keeping Your Brain Healthy And Smart: Keep Active And Learn New ThingsFor years fitness enthusiasts have suspected that exercise positively affects the brain as well as the body. But while it seemed logical that an active lifestyle would help the brain, the scientific evidence was lacking. Tune Into What Customers Really WantCustomer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts. How To Write Articles QuicklyYuck, it's that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article.
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