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In addition to pioneering the concept of Interactive Marketing Communication to the Advertising and Marketing Community, I am very interested i music, especially Jazz, circa. The big band Swing Era, Basie, Kenton etc, and also small groups, Dave Bruebeck, The MJQ etc.
I enjoy reading with a very catholic taste, theatre and the movies. Travel figures heavily in our life, and we also have a small house in Spain where we can catch up on Sun Sea and very good food! Sort By: Date | Popularity
 Marketings' Heart of DarknessIt could lead to a flowering of original thinking in a profession whose creativity has been stifled by the intellectual monopoly of orthodox advertising and marketing bodies. Finally Marketing & Advertising have mastered the Moonwalk.The 60s! Ah that was a glittering time, advertising people ruled the business world...nobody was being at all difficult about their profession, nobody was questioning the fact that advertising works, or does ,as the case may be. There was a sense that the men were brilliant.
The problem was that these men of action wanted to act, but certainly they did not want to tell the Client that the advertising job could not be done. The current advertising market is in meltdown.The advertising boom of yesteryear will forever be associated with the credit boom. Just as the values of that economic system are now discredited, so to will be the values of the marketing and advertising boom that went with it.
In the future we will no longer have high regard of advertising/marketing that is mass-produced. We will be amazed that Clients, like Guinness, will have paid 15 million pounds for the production of a TV commercial. From Man Marketing to Mad Marketing!Today Marketing managers wade so deep in management theory that they can barely do their jobs.
In the past two decades Marketing theory has been deliberately imposed on almost every aspect of commercial life. Resistance has been widespread but futile.
By the Fifties it was almost mandatory in the US, if you wished to run a company get a master’s degree in business administration – an MBA preferably from Harvard Business School. There's No New Marketing Thinking to Drive the Economy!Instead, as our prosperity sinks, the Marketing gurus rhetoric will go skyward. "New challenges", "a new vision", "post-millennial economy", "thinking outside the box" ... "new technology" how wearisome this inspirational PowerPoint pap becomes. Already I can hear the so-called great and the good of the (failed) Marketing & Advertising community boasting of the next generation of marketing thrust. Task No 1 for Business: Reinvent Marketing & AdvertisingIn 1989 the world, from China and Russia to South Africa, India and Brazil, concluded that there was no serious alternative to market forces as a means of organising productive activity. In 2009 the whole world seems to have reached the opposite conclusion — that free markets and financial incentives together with marketing & advertising, lead even the richest and most sophisticated societies to disaster. Marketing...floundering Around in the Shallows!It is also interesting to note that we are now subjected to messages that not only extol the virtues of branded products, they even go so far as to make a point that certain companies do not make own-label, to justify their premium pricing.
You have to take your hat off to the ad man who came up with that little gem of building a campaign out of that one. The High Price We Pay for Such a Profligate Business!Up until a few years ago advertising was the province of a privileged few to the passive many. Now the ownership of moving images has passed into the hands of practically everybody. e What on Earth are They Teaching These Days at our Business Schools?And the weasel words used by Marketing and Advertising agencies to justify spending (and thus wasting) more and more ineffectual advertising on new and old media are examples of creatively brilliant lying!
Traditional TV advertising is under further threat as the take-up of personal video recorders (PVRS) soars, and still they recommend advertising on TV, where no research evidence has ever emerged as to its efficiency and accountability. The Broadcast Ad Model is Broken. Now What?Despite all the evidence pointing to advertising failure there are still many people within the industry that want to maintain the status quo . Broadcast networks want to maintain their position as mass-audience delivery vehicles, especially since "scatter" ad pricing is weak and their traditional TV ratings continue to show signs of erosion. As of Oct. 15, the four biggest broadcast networks showed declines in live and same-day audiences between the ages of 18 and 49.
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