Paul Burani - Articles

 

Paul Burani is an internet marketing consultant based in New York, NY. After acquiring account experience working with Fortune 500 clients in the advertising and market research industries, he has since turned his attention to startups and growing businesses. His company, Clicksharp Marketing, is a full-service digital marketing consultancy, aimed at helping entrepreneurs market themselves effectively on the internet.

Paid Search Advertising: the Best Insurance Policy for SEO

A lot of SEO (search engine optimization) professionals make promises they cannot possibly keep. Here is a way to sniff out a phony guarantee... and what you can do to manage your risk on digital marketing investments. Read

By: Paul Burani | 07/02/2008 | SEO

Promoting a Film Festival for the Long Tail: a Digital Marketing Case Study

Wired Magazine's Chris Anderson forever changed the internet economy with his invention of the Long Tail concept in 2006. The applications are broad; here's how to use digital media to market and promote a film festival to a Long Tail audience. Read

By: Paul Burani | 13/01/2008 | Movies

Search Engine Marketing - Defender of the Ceo’s Leisure Time

Staples recently conducted a survey which highlights how overworked small business owners are. What’s amazing is that 84% of these people haven’t implemented digital media into their business. Read

By: Paul Burani | 09/01/2008 | Small Business

Social Networking: a New Generation of Business Development

The results of a recent nationwide survey indicate that small business owners are behind the curve in adopting social networks on the Internet as a resource for lead generation. But a closer look indicates that this channel meets all their most important marketing criteria. Read

By: Paul Burani | 05/01/2008 | Social Marketing