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Paul Marshall - ArticlesPaul Marshall is an Internet Marketing Consultant and d-i-y Internet Marketing Coach, specializing in small business and new business start-ups.
Paul has been marketing online since 2004. Additionally, he has over 25 years of marketing experience, including in the tough fields of insurance, mortgages and real estate. Optimize Your Landing Pages, Increase Your SalesWhen embarking on SEO Internet marketing and PPC advertising, often the missing component is Landing Page Optimization (LPO). I've seen sales literally DOUBLE when using LPO, by removing anxiety and friction, so sales and opt-in sign ups increase. How an SEO Consultant Could Help Your Sales Take OffStarting an online business, we all need to spend our money carefully, often doing the work ourselves. But getting the help and advice of an Internet Marketing expert could actually save us money, by avoiding costly mistakes and becoming profitable much faster. Don'T Destroy Your Search Engine Advertising With Bad Website DesignMany SEO Firms look at SEO and search engine advertising in a vacuum. They don't consider the big picture.
The idea behind all search engine marketing is increased revenue. That requires conversions, not just more traffic.
And certain website design problems can kill your conversions! Critical Techniques to Successful Sales Lead Generation, Using Google OptimizationMany SEO experts write about the subject. But what is needed for Google optimization, whether for online sales or sales lead generation?
What different steps does Google require for top rankings?
And is it harder or easier to optimization for Google than other search engines? 3 Key Points In Website Optimization To Avoid Tanking Your ResultsInternet marketers performing website optimization through an SEO company or d-i-y often miss these KEY points. Search Engine Optimization is about increasing your free traffic. But missing these optimization areas defeats the purpose of SEO in the first place. Explode Your Small Business Marketing With 6 Simple Keyword Research StepsThe challenge of any small business marketing using SEO is to increase the search engine ranking for their chosen keywords. However, there are 3 challenges that must be successfully dealt with to deliver the marketer's goals. Beware of the Online Business MinefieldMany people have used the Internet to become multi-millionaires. Others have discovered financial disaster. Anyone starting an online business can succeed, if only they know what to do and what to avoid.
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