Paula Black
Total live articles: 26
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Drawing on over twenty years\' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com
Recent Activity
A new look can breathe new life into a firm, get members and staff excited and is a fantastic way to kick-off a marketing initiative. But when moving forward with the project, there are certain things to consider. Here are 4 instances when re-branding is a good idea…
Want to make your website's attorney bio section stand out? A few legal marketing tips to keep clients reading…
While hardly a new concept, some law firms are hesitant to jump on the social media bandwagon. A few tips for those attorneys new to the arena…
Legal marketing is a learning process for everyone, but there are a few lessons you can learn right in your office. Though they may not be as experienced when it comes to cases, law firm associates can bring a wealth of knowledge when it comes to marketing and business development.
Neither the time nor inclination to hire a professional marketing consultant? Here are my six best tips for being your very own marketing coach.
A quick guide to working with a copywriter on your legal marketing materials.
One of the most important lessons to learn on your marketing and business development journey is this: you can't be everything to everybody. In order to get the best, fastest, most consistent results you first have to figure out where you want to be.
Does your firm have a LinkedIn page? If you tweet, what does your Twitter page look like? Does your picture reflect your visual brand? Is your logo clear and recognizable? Here are a few of my favorite tips for making sure your social media is on the right course:
As you start (or continue) your journey into legal marketing, one of the most important tools you can have in your pocket is the "elevator speech." Named because it should take between 30-60 seconds (or the length of a short elevator ride), it's built on the idea of being prepared should, by chance, your dream prospect step into an elevator with you.
While, in the end, legal marketing success is very much dependent on the actions of the attorneys (or firm) involved, there are great benefits to working with an outside consultant. Not only can a marketing consultant bring you the latest ideas in the industry, they can help you focus, get you on track and put systems in place to help you create a marketing habit that will become part of your daily life. They can help you build the business relationships you need to grow your practice.
