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![]() Pedro Neira is an MBA Internet Marketing Manager. Freelance Consultant and Online Entrepreneur with experience in Strategic Consulting, Start-Up fundraising and general management. Online Marketing expert with special abilities in SEO and SEM.
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![]() eBay Vs. Amazon: The buyer's perspectiveA while ago I wrote a couple of articles about Amazon vs. eBay focused on the seller’s perspective. Now, here’s my view on both marketplaces fron the other point of view: the end consumer; the buyer.
On a feature by feature analysis, this would be a very concise summary of the buying experience in both eBay and Amazon. ![]() Website architecture tutorial: 5 steps do design a websiteAn easy to follow, 5 step process to create a useful and focused website layout ![]() Top 7 Advice for First Time EntrepreneursThe 7 things any Start-Up Managers, especially first time entrepreneurs should know when launching a new venture.
Advice from an online entrepreneur with experience in 3 start-ups. ![]() Anchor Text Strategy Management and its importance on linkbuildingThis article describes how to build your Anchor Text Strategy as a part of your overall linkbuilding and SEO Strategy. ![]() Keyword strategy 101: Most important criteria to choose your keywordsLots of people rush into Tags, URL’s and code optimizing without realizing that the first step in any SEO strategy will probably have nothing to do with that. S
Your “Keyword strategy” means in other words which are the keywords that you choose to position your website with. To create an efficient and effective keyword strategy, four main aspects need to be considered... ![]() CRM: To build or not to build... that is the questionTo build or not to build … that is the question
Is it better to buy an existing CRM (Customer Relationship Management) solution or to build it in-house? The answers is clear: If you have a website and need to manage clients, It’s much better to build your own application than to buy an existing solution... And in this article I’m gonna explain why. ![]() Alibaba Changes Its Business ModelIn spite of amazing growth on revenues and net income, Alibaba, the biggest b2b marketplace on earth is having some troubles. This article shows why recent Alibaba moves are not as a response to the current economic crisis, but more for internal reasons: lower or stagnant penetration and conversion rates. ![]() Why a Pmba (personal Mba) is not an Mba?A personal MBA is a reading list and will never have the same educational value than a "Real" full time MBA. This article discusses why a PMBA is NOT (and will never be) a real MBA. ![]() Mba's in the Internet Industry - Part 2After having discussed all the drawbacks of choosing the Internet industry after MBA graduation, Part 2 of the article focuses on the pros and advantages that an MBA has within the Internet Industry. ![]() Mba's in the Internet Industry - are There Any Reasons for an MBA Graduate to Choose This Industry?THe pros and cons of choosing the Internet Industry for an MBA graduate
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