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Penny Sansevieri - ArticlesPenny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and one of the leaders in the publishing industry who has developed some of the most cutting-edge book marketing campaigns. Visit Author Marketing Experts 20 Simple Ways To Get Massive Traffic To Your Web SiteEmbarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!
1) Write articles: believe it or not this is an incredible tool... The Lowdown On Finding The Perfect KeywordsWhenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up. Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct. Let me explain.
When we think of keywords related to our topic, we often... The Most Important Words On Your Web SiteWhen I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i.e. their copywriting. But even more important than the collection of words are a few individual phrases no site can be without.
Sign-up:... Planning Your PublicityNow that we're at the end of the year, it's a great time to plan your publicity for 2008.
With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times... How Long Is Too Long To Market A Book?So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it.... What Starbucks Taught Me About Search Engine MarketingWhen it comes to having a lot of options for coffee you can't really beat Starbucks. It seems that there's virtually a store on every corner. Bad planning or an intentional marketing ploy? It's been statistically proven that the more Starbucks stores there are in a - mile radius the... Building Your Marketing TeamSpending money on marketing is never easy, but it's worse when you hire a marketing team and don't understand how to work with them. There aren't any books on this, nor are there a lot of resources dedicated to working with a publicity or marketing person.
While we spend a lot... Press Releases Are UselessDid you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc. Here's the breakdown of what they're doing while they're on the Net:
92% article research
81% searching online for stories and information related to piece they're currently working on
76% to find new sources... 7 Media Myths That Will Kill Your CampaignMyth #1: A good news release is all you need to get "ink"
The days of the "one size fits all" news releases are gone. Now it's all about customizing and knowing what the media target you're pitching is looking for. Making one release isn't a bad idea, but use it... How To Get More Traffic To Your Blog1) Blog frequently
Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it's just happening to them. The truth is, don't get a blog just to have a blog. Get it and keep it updated. It's the...
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