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Penny Sansevieri - ArticlesPenny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME Trend Spotting And Predictions For 2009As we roll into 2009, I thought it might be a good idea to take a look at some trends for the New Year and ways you can turn these trends into profits for you. Increasingly, we find that with attention spans shrinking, trends seem to come and go a... Interview With Bob Miller of HarperStudioAs many of you know, the industry went through another big upheaval last week so we decided to spend some time talking to Bob Miller, President and Publisher of an innovative new imprint of HarperCollins called HarperStudio. To get more information on their publishing model or read their blog: The... Simple Ways to Promote Yourself OnlineIn as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people. Let's face it; our company has a department dedicated to this. Why? Because stuff changes all the time on the Internet; if we didn't... Getting Into BookstoresLet's face it, regardless of the odds we authors still want to get into bookstores. But if you've been having a hard time with this, take heart. It's getting harder and harder to get into stores but not impossible. We're going to look at some of the possibilities here.
First, it's... How to Get an Agent or Publisher For Your (Self-Published) BookI get this question a lot: "Now that I've self-published I need to find an agent, how do I do that?" Well, it might seem to be a simple and easy transition. I mean you're already published so it shouldn't be that hard, right? Not so fast. There are a... Get Real! Publishing Myths Exposed!In the years since I've been in publishing I can't even count on one hand how many myths I've heard or how many of them have been pushed on unknowing authors. Arming yourself with knowledge is always a good idea and my intention is to share what I've found... Five Simple Ways to Grow Your Email ListIf you have an email list or are thinking of starting one, congratulations! There's no quicker way to build your customer base than through an email list. But starting and growing one can be tricky. Here are five tips that should help you not only get subscribers, but keep them... The Key to Doing Keyword ResearchAs any Search Engine Optimization expert will tell you, Keyword research is a funny animal. The type of keyword research you do will vary, depending on what you're using the keywords for. Article research, for example, will be much different than keyword searches done for web sites mostly because people... Micro-Blogging on TwitterThere's a hot new trend going on right now and it's called micro-blogging. So what's a micro-blog? And moreover, what's Twitter? Twitter is a micro-blogger platform that allows users to create entries that are only 140 characters in length. These entries are referred to as "tweets."
Originally designed to keep friends... Virtual Author Tour How-To GuideAfter years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet? Broken down in simple steps, this article is designed to give you a...
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