Peter Applebaum
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Smart Water has a new marketing campaign that has turned the lens on itself – kind of – and made a YouTube video about YouTube videos.
With more and more virtual retailers competing for market pre-eminence, standing out from the crowd is more important than ever.
Toby Rahilly, the web developer who created an iPhone application called Billulater understands this, and could be the very man responsible for saving your friendship (or your fortune) in the future.
Social media, powered by the reach and accessibility of a technology that even puts the printing press in the shade, takes this to the next level.
The rules of the game might change, but if brands and marketers insist on quality, integrated solutions, they'll consistently come out on top. With the Oscars fresh in everyone's mind, it's helpful to view SEO and search engine marketing like the making of an Academy Award-winning film.
Conspiracy theorists may deny that these are the standard (re)actions of a member of tech-savvy generation that sees itself and the world almost exclusively through the prism of social media, and instead insist other forces are at play.
As with the recent floods in Queensland, the plight of others is bringing out the best in people - and social media is seen as the best, most-efficient means of offering help and hope.
In a time where we like our news and current affairs in 140 characters, the immediacy and multimedia aspect of social media is a perfect forum for Indigenous Australians – especially the younger generations – to say what they need to say and be heard.
