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Peter Bowerman - ArticlesHow to Turn One Book Into a Full-time LivingCall me crazy, but I disagree. For me, self-publishing was the first choice. Why? I wanted to keep control of the project and timetable, keep the rights, and, most importantly, keep most of the profits. How did it turn out? Well… Eight Reasons Self-publishers Fail..Common, easy-to-avoid mistakes. Self-publishers make them all the time, and as a result, make the publishing process far more difficult than it needs to be. No, steering clear of these blunders won’t guarantee riches beyond your wild imaginings, but it’ll clear some of the more typical stumbling blocks from your path. How to Make your Book Title a “promise”Some time back, I got an email from an ebook author who wanted a blurb for his upcoming book on writing. I couldn’t help but notice that his title seemed a bit weak. The book was about getting past the obstacles that most fiction writers encounter on the way to finishing their books. The original title was: Is your Book’s Back Cover Selling for You?Think about how you buy a book. You pick it up, look at the cover, and if you like the visuals, title, and subtitle, it’s because something resonates in you; something about what you see calls to some desire or longing inside you. That desire could be anything. In the case of a novel (or even non-fiction), it might be to have a transcendent reading experience – to be touched, moved, entertained, transported, etc. Learning to Love S & M…(sales & Marketing)I saw a great series of billboards in Atlanta recently. It was for Apartments.com, an online clearinghouse for apartments that allows you to search for exactly what you want in any state. Seven Steps to a More Compelling, Engaging and Readable BookHow many best sellers have you ever read that were dry, boring, or uninspired? Not many, I’d wager. Write an interesting, compelling book, and you’ll be ahead of the pack out of the gate. Sure, some people are inherently gifted when it comes to wordsmithing, but anyone can improve their skills by following a few simple guidelines. And remember what’s at stake – nothing less than the success of your book. Print-on-demand: Publishing Revolution or Hype-filled Exploitation?In a recent year, Xlibris, one of the big names in POD (Print-on-Demand), celebrated paying out their one-millionth dollar in royalties. The prior year, they helped authors publish more than 7,000 titles and sell over 300,000 books. Impressive, huh? Well, let’s do the math. $1 million for 7000 titles comes out to an average royalty of $149 each. Not exactly worth bragging about… Does your Book Have a Chance?Crazy” Lives…
We’ve all known people who talk about their “crazy” lives, which, 99 out of 100, is just a life like most other lives, or, at the very least, certainly not some Oprah-worthy existence. They exclaim, “I should write a book; no one would believe it.” Yeah, and no offense, but I’d wager no one would buy it, either. What we think is absolutely fascinating about our life is rarely so for others. So, Rule #1 of the SP game, and part and parcel of the whole Sales and Marketing discussion here is this:
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